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Callidus Partner Network Sees Rapid Global Market Expansion


SPM Leader Extends Footprint to Accommodate Surging Demand in European, Middle Eastern and Asia-Pacific Markets

SAN JOSE, Calif. — Callidus Software Inc. (NASDAQ: CALD), the leader in Sales Performance Management (SPM), announced that the increased demand for its award-winning products and services has led to further expansion of its global reseller channel in the European, Middle Eastern and Asia-Pacific markets. The growth underscores the soaring demand for localized sales and service capabilities in countries like Indonesia, Israel, Greece and Turkey. In an increasingly competitive global economy, these markets also want to enjoy the benefits their industry peers in North America have experienced with Callidus solutions.

The agreements with Callidus’s new channel partners, Advantech in Israel, Ultima in Turkey, Cognity in Greece and Hyperintel in Indonesia provide these companies with an avenue to expand their market offerings with Callidus’ complete suite of SPM and Incentive Compensation Management (ICM) solutions. Callidus’ solutions provide insight into what leading enterprises require in order to effectively address their ever-growing SPM and incentive management needs. The agreements provide Callidus with additional sales channels and market coverage to further expand its global distribution capacity for its extensive array of sales performance management solutions.

“We decided to partner with Callidus Software when we recognized the growing demand for sales performance management solutions,” said Rony Hirschprung, CEO at Advantech. “We realized the growth was due to the fierce competition in the market. Companies are looking for innovative ways to motivate their sale force and deliver a measurable ROI. Callidus Software’s solutions give companies a competitive advantage with the ability to positively influence employee behavior and provide metrics to measure visibility.”

Callidus partners with leading companies with demonstrated expertise in the ability to sell, train, support, and implement enterprise software platforms. These firms also bring added value in their strong, comprehensive knowledge of local business practices, as well as their ability to provide first-line local support in the native language of the countries where they are based.

“Expanding our network into these key strategic regions will allow us to reach more companies that can benefit from our solutions,” said Paul Seminara, vice president channel sales at Callidus Software. “Working with our channel partners in these regions paves the way for more enterprises to align sales strategy with corporate objectives and drive revenue in a globally challenging economy.”

Callidus’ proven platform of solutions unleash the ability of all of its partners to maximize revenue through the deliverability of incentive management and sales performance management solutions that work to uncover untapped revenue streams.

Today, more than 1.9 million salespeople, brokers, and channel representatives in over 120 countries rely on Callidus Software to streamline the processing and management of performance-based compensation across the entire enterprise. This ability to deliver performance management solutions ensures that everyone in the organization is aligned with the same corporate objectives, no matter how they are compensated — paving the way for Callidus customers to maximize profitability through the deployment of Callidus products.

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About Callidus Software®
Callidus Software (, NASDAQ: CALD) is the market and technology leader in Sales Performance Management (SPM). Performance-based compensation is one of the largest investments for all companies. Callidus’ customers gain a competitive advantage by maximizing the return on this strategic asset. Our award-winning Software-as-a-Service (SaaS) applications set the standard for pervasive performance management across the enterprise. Over 1.9 million employees and channel partners have their performance managed by Callidus Software.


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