Case Study: Nestlé and Teads “The Perfect Combination” Omnichannel Campaign

Nestlé, a leader in creating unforgettable coffee moments, partnered with Teads to launch “The Perfect Combination” campaign. This omnichannel initiative aimed to boost awareness and engagement for Nestlé’s Coffee Mate and Nescafé brands while delivering an interactive and immersive experience for coffee lovers in Mexico.

Running in Q3 2024, the campaign was designed to captivate audiences across screens, employing a dynamic mix of CTV video, In-Read ads, and interactive shoppable formats. Teads’ innovative use of AI and creative formats ensured personalized messaging, connecting Nestlé’s coffee brands with their target audience in meaningful ways.

This campaign stood out with its omnichannel reach strategy, featuring QR codes, dynamic CTV skins, and native ad formats. By bridging traditional and digital media, the initiative transformed how coffee enthusiasts engaged with the brand.

Nestlé partnered with Teads to achieve the following goals:

• Increase brand awareness for Coffee Mate and Nescafé.
• Boost participation in the promotional campaign.
• Build deeper connections with coffee indulgence lovers.

Teads employed a cutting-edge approach to ensure Nestlé’s campaign exceeded expectations:

• AI-Powered Optimization
  
  1. By leveraging AI tools, Teads maximized ad performance, ensuring that the campaign connected with the right audiences at the right time.
  
  
• Interactive and Engaging Formats
  
  1. The campaign utilized a mix of innovative ad formats, including Spin Video, Skin Switch, 3D Cube, and Flip Flow, to create captivating, interactive experiences for users.
  
  
• Omnichannel Activation
  
  1. A seamless integration of CTV, In-Read, and Native formats ensured the campaign reached audiences across multiple screens while maintaining a cohesive message.
  
  
• Personalization at Scale
  
  1. Teads’ contextual targeting capabilities allowed Nestlé to deliver personalized messages, resonating with coffee lovers and boosting ad recall.
  
  

Nestlé’s “The Perfect Combination” campaign delivered exceptional results:

• 89% viewability for In-Read formats, with an average in-view time of 12.09 seconds.
• 100% viewability for CTV formats, achieving an impressive 96.88% CTR and an average in-view time of 15 seconds.
• 9.05% increase in ad recall for CTV Native formats.
• A combined 7.96% increase in ad recall across CTV Native and In-Read formats.

Nestlé’s Brand Manager, Adriana Pliego, highlighted the success of the collaboration:
“We are very satisfied with the results of the campaign. Teads’ strategy and cutting-edge tools have allowed us to effectively connect with coffee lovers. We’re aiming for more!”

Juan Felipe Borrero, Client Partnerships Director at Teads México, added:
“With this campaign, we’ve reached a new milestone as the first in Latin America to measure brand recall in CTV Native. This demonstrates the real value Teads can offer our clients, going beyond standard KPIs to provide a more meaningful impact for brands.”

Nestlé’s collaboration with Teads demonstrates the transformative potential of omnichannel strategies and innovative advertising formats. By combining creativity, AI optimization, and personalized messaging, “The Perfect Combination” showcased how brands can engage audiences on a deeper level while setting new standards in interactive advertising.

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