Thai Union launches SEALECT Tuna Fitt in Thailand with a fat-loss competition partnering with WE Fitness

Thai Union Group PCL. has launched a new tuna product in Thailand to attract health-conscious consumers. To kick off the introduction of SEALECT Tuna Fitt, Thai Union has partnered with Bangkok-based gym WE Fitness for a fat-loss competition to encourage consumers to adopt a healthier lifestyle by combining nutritious food with a workout plan.

The almost 200 participants in the challenge had their weight and body fat percentage measured to start the event, and have 30 days after registering to lose as much weight as possible. They will receive advice on nutrition and exercise throughout the competition. Prizes valued at THB 360,000 include cash, a gold bar, SEALECT products and a gym membership.

Saran Rattanarungruengchai, General Manager - Emerging Markets, Thai Union Group PCL. said:

“Our SEALECT brand always focuses on our customers. SEALECT Tuna Fitt is ideal for today’s health-conscious consumers, as it has no trans fat, no preservatives or monosodium glutamate but is high in omega 3. We also realize that a healthy lifestyle requires a balance between diet and exercise, so by partnering with WE Fitness, we are helping raise awareness around healthy living.”

Weerawit Ariyakrirkkiet, Marketing Director, WE Fitness Company Limited, said:

“WE Fitness is thrilled to be partnering with SEALECT, which like us has a heavy focus on good health. This challenge offers all competitors a free membership trial and personal consultation about nutrition and exercise from our trainers. The challenge provides analysis including a body composition analysis and muscle fat analysis during the 30-day period. The winner will be those who can lose the highest fat percentage.”

About Thai Union Group

Thai Union Group PCL is the world’s seafood leader bringing high quality, healthy, tasty and innovative seafood products to customers across the world for more than 40 years.

Today, Thai Union is regarded as the world’s largest producer of shelf-stable tuna products with annual sales exceeding THB 133.3 billion (US$ 4.1 billion) and a global workforce of over 47,000 people who are dedicated to pioneering sustainable, innovative seafood products.

The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, and Rügen Fisch and Thai-leading brands SEALECT, Fisho, Qfresh, Monori, Bellotta and Marvo.

As a company committed to innovation and globally responsible behavior, Thai Union is proud to be a member of the United Nations Global Compact, and a founding member of the International Seafood Sustainability Foundation (ISSF). In 2015, Thai Union introduced its SeaChange® sustainability strategy. Find out more at seachangesustainability.org. Thai Union’s on-going work on sustainability issues was recognized in 2018 and 2019 by being ranked number one in the world in the Food Products Industry in the Dow Jones Sustainability Index, achieving a 100th percentile ranking for total sustainability score. Thai Union has now been named to the DJSI for six consecutive years. Thai Union was also named to the FTSE4Good Emerging Index for the third straight year in 2018.