Bourgault North America Partners with Fastline Media Group to promote “The Cutting Edge” a New Magazine for the Agriculture community

Bourgault North America launches a new digital format of their magazine, “The Cutting Edge” today, available online at (www.bourgault.com); the publication was created for farmers with detailed outlines on Bourgault products, new equipment release details and agronomic insights and information to help better inform and educate farmers.

“We partnered with i3 Digital Agency, (a division of Fastline Media Group) to build a landing page and provide hyper-targeted advertising to reach the right dealers and partners with the news of our new magazine,” says  Perry Weisberg. “Current market, weather and trade conditions make it increasingly difficult for farmers to succeed. We want to provide resources that are helpful, insightful and can directly impact the success of the farm. Yes, we sell products but if you look at the new magazine, it is chalked full of market research and articles about how to optimize, increase output and most importantly, save money and add value to your farming operation,” Perry Weisberg continues.

Tony Fink of i3 Digital Agency added; “Bourgault came to us with a significant challenge. They have a powerful, important publication that can help farmers and dealers and need to increase awareness to their existing partners but also new dealers and farmers. They already had a website but needed something quickly, tactical and trackable that they could control and quantify with a short turn-around.  In the first 10 days of the campaign we’ve already seen over 6,000 engagements, driven hundreds of visitors to their landing page and have doubled the industry average click-through rates. They needed real solutions, real answers and content that gets them there. That’s exactly what Bourgault is doing and we’re proud to partner with them on this project.”

About Bourgault North America
Started in 1969 by Frank Bourgault, a farmer, innovator and community leader; Bourgault’s mission is to design, manufacture and distribute the highest quality, most durable and reliable equipment in the world, that is affordable and meets or exceeds the expectations of the most demanding customers. With a continued focus on product development, the increased use of automated manufacturing, the proliferation of Lean methodology throughout the company, continued market expansion and aggressive efforts to find and recruit the most talented team members, Bourgault Industries Ltd. is looking forward to meeting the challenges that lie ahead.

About Fastline Media Group
Fastline Media Group has grown from a traditional magazine and print business to a full-service digital and data-centered operation that provides mixed marketing solutions to the agriculture and related industries. The company produces 22 farm industry catalogs, digitally and in print, across the United States. Fastline also owns BigAg, Pink Tractor, i3 Digital Agency, MCW Printing, Reset Strategies, and provides marketing and business intelligence to the agriculture and related industries.

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Contact Information

Jeff Rushton

VP of Marketing

Fastline Media Group

Contact via E-mail