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Amber, World’s First Cloud-Attached Smart Storage Platform, Ships Nationwide as Marvell Founder Launches PAC to Reform US Data Privacy Laws

Former CTO behind $3B tech giant, Marvell, will fund candidates who support federal data privacy laws and ships consumers personal hybrid cloud platform to restore data ownership


SAN JOSE, Calif. – WEBWIRE
Amber can keep your memories and data safe for $549 at myamberlife.com.
Amber can keep your memories and data safe for $549 at myamberlife.com.

Amber, the world’s first all-in-one, cloud-attached smart storage platform, today launches nationally with immediate shipping. Now, anyone can securely store and share photos, video and data with both industry-leading security and all-in-one ease. The launch also coincides with the creation of a political action committee (PAC) to support federal data privacy law implementation. 

Amber’s personal hybrid cloud platform ensures that all digital assets are saved and organized locally but can be easily accessed remotely. The device, created by Latticework, Inc., includes a high-speed wireless router to enable faster, seamless access and sharing for all digital files. The company’s unique technology gives individuals full control, security and ownership of their data along with easy-to-use features and multi-layer protection. 

“There is simply too much personal information stored in public clouds, beyond the control of its owners,” said Pantas Sutardja, founder and CEO of Latticework. “With Amber, we set out to build a platform that makes data privacy easy for everyone - not just the tech-savvy.”
 

All-in-One Smart Storage Platform 

Amber brings together iron-clad security and simplicity with features that include:

  • Local Secure Storage - Amber offers the privacy, security, and performance of local storage combined with the convenience of remote access and sharing of the public cloud
  • On-Device AI - Organize your digital life with AI-powered facial recognition technology that indexes photos and video for easy search and sharing
  • High-Speed WiFi Router – Amber features a built-in AC2600 router maximizes WiFi speeds across every inch of your home. Amber supports MIMO and beamforming technology so everyone at home can enjoy fast data access.
  • Intelligent Streaming – Get robust adaptive video streaming on-the-go or in-home 4K TV casting along with multi-user support ensure smooth video playback for the whole family


Since launching in June 2018, Amber sold out its first manufacturing run and won several awards, including the 2019 Red Dot Awards: Product Design and the 2018 Tech Trailblazers’ Storage Trailblazer award recognizing design excellence and the innovative all-in-one smart storage solution. Latticework itself has grown significantly as well, expanding its workforce by more than 50 percent, fueled by a recent $13 million Series A round from Tyche Partners and strategic partners.

Prior to founding Latticework, Dr. Sutardja co-founded and led Marvell Technology Group to over $3 billion in annual revenue as CTO, with the mission of restoring consumers’ control over their data. Inspired by Tim Cook’s call for comprehensive US privacy legislation, Sutardja is expanding his personal mission by launching the Committee to Restore Ownership of Personal Data (CROWN). The PAC will support the call for federal data privacy laws by contributing to federal candidates who support the implementation of data privacy legislation in line with Europe’s GDPR and the California 2018 Consumer Privacy law

Amber is available, starting at $549.99 and can be ordered online at: myamberlife.com

About Amber:
Amber is the flagship product by LatticeWork and is the first all-in-one, cloud-attached smart storage platform. Featuring a built-in Wi-Fi router, on-device AI, personal hybrid cloud and a multi-media entertainment center, Amber allows users to easily back up, store and organize their digital data on-site while being able to securely share and access remotely. Additional features include auto camera roll back up, adaptive video streaming, 4K TV casting, multi-user support and multi-device file sync.
 


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 Amber
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 Pantas Sutardja
 Personal Hybrid Cloud


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