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At NAB 2019, Rohde & Schwarz Presents a New Era in Media Distribution With 5G Broadcast

At NAB 2019, Rohde & Schwarz will present a solution for the future transmission of media content with 5G Broadcast. Broadcasters will be able to reach smartphone users directly. By using a high-power high-tower (HPHT) network topology as an overlay for mobile networks, transmission will be significantly more efficient and cost-effective than before.


WEBWIRE

In recent years, media consumption has increasingly shifted to smartphones and other mobile devices. Reaching billions of smartphones will be the future of broadcasting in line with ATSC and 3GPP. As a part of the Bavarian research project ‘5G TODAY’, Rohde & Schwarz is investigating large-scale TV broadcasts over an HPHT 5G Broadcast field trial near Munich. The project is also supported by Kathrein, Telefónica Germany and Bayerischer Rundfunk, who is providing two HPHT sites near Munich for the field trial.

Using the HPHT concept will allow broadcasters to distribute video over 5G networks with all the advantages of classic broadcasting like high quality levels as known from HDTV broadcasting, low latency live content as well as enormous spectrum efficiency and wide coverage. This will enable broadcasters to bring their valueable assets for efficient distribution of high-quality video into the future 5G ecosystem. Content providers will also benefit from 5G Broadcast because it offers their customers better quality of service and better quality of experience.

With a cell radius of more than 60 km in each transmission area, 5G Broadcast offers better and broader coverage for transmitting media content, even in rural areas. This reduces necessary infrastructure investments since large areas can be covered with just a few transmitters.

The company will highlight the advantages of this technology at the Rohde & Schwarz booth and will demonstrate the first end-to-end solution for LTE/5G Broadcast. The 5G Broadcast experts will speak at the Broadcast Engineering and Information Technology (BEIT) conference and discuss this topic on Tuesday, April 9, 2019 at 9.00 a.m.

For more information, go to https://www.rohde-schwarz.com/5g-broadcast

 

Rohde & Schwarz Broadcast & Media

Rohde & Schwarz has been an innovator in broadcast and media for over 70 years. The Rohde & Schwarz product portfolio covers the entire signal processing chain for digital video and audio content – from ingest and playout to encoding and multiplexing, from contribution to satellite and IP networks to terrestrial transmission. It includes solutions for monitoring in the studio, as well as for monitoring streaming and broadcast services and entire broadcast networks. The T&M expert also offers a diverse range of instruments for testing end user equipment and infrastructure components in development, production and quality assurance. Rohde & Schwarz invests in an IP and software based future built with the blend of innovation, experience and stability that the company can offer.

Rohde & Schwarz

The Rohde & Schwarz technology group develops, produces and markets innovative communications, information and security products for professional users. The group’s test and measurement, broadcast and media, aerospace | defense | security, networks and cybersecurity business fields address many different industry and government-sector market segments. On June 30, 2018, Rohde & Schwarz had approximately 11,500 employees. The independent group achieved a net revenue of approximately EUR 2 billion in the 2017/2018 fiscal year (July to June). The company has its headquarters in Munich, Germany. Internationally, it has subsidiaries in more than 70 countries, with regional hubs in Asia and America.
R&S® is a registered trademark of Rohde & Schwarz GmbH & Co.KG.


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