Converse Announces Spark Progress in Support of London’s Emerging Creative Talent

In London, talented young creatives need little by way of imaginative spark. However, Converse recognizes the need for insistence in realizing vision. That’s why the brand is focusing its attention on supporting the city’s emerging artists, designers, singers and more — hoping to ensure that the new generation of inventive leaders have opportunity to breakthrough.

Spark Progress, a film co-made with five local female creatives, serves as the symbolic beginning of Converse’s commitment to London. The program aims to follow on the film’s mantra — while others are busy deciding our future, we’re busy making our own — providing an infrastructure that will allow people working in fashion, music, skate and more to realize their potential.

As with the film, co-creation is at the heart of Converse’s London efforts. The brand will support creative projects and powerful storytelling — hosting much of the output on converse.com/london. Converse also just launched the @converse_london instagram handle, which is designed to connect local creatives and be a platform for their efforts with the brand.

In addition, a series of physical activations and workshops will take place over the course of the year. These build on Converse’s longstanding relationship with the city’s creative community — which has included providing music studio space and more — and extends opportunities to forge individualized plans to support creative ambition.

The film documents the creative process of Ama Lou, singer, songwriter and film-maker from North London; Paria Farzaneh, Iranian menswear designer based in London; Lava La Rue, singer, skater and artist from West London; RAYE, singer and songwriter from South London; and Feng Chen Wang, Chinese-born menswear designer based in London. This quintet is representative of the talents Converse will support in London over the next year.