Thai Union and Alibaba Group’s Shanghai Win-Chain Sign an MOU on Supplying Seafood to Chinese Market

Thai Union Group PCL., the world’s seafood leader, signed an agreement with Shanghai Win-Chain Supply Chain Management Co., Ltd., to become strategic partners in supplying Thai Union’s seafood products in the Chinese market, both online and offline.

Win-Chain agreed to connect Thai Union to Alibaba’s ecosystem of retail and food service channels, and help it set up a flagship store on the Tmall fresh online platform to promote Thai Union’s brands to Chinese consumers.

“Asia, especially China, is very important to our future growth, with the seafood market expanding steadily. Thai Union is very pleased to join hands with Win-Chain to provide our highest quality seafood to Chinese consumers,” commented Thiraphong Chansiri, CEO of Thai Union Group.

Win-Chain is an aggregated global sourcing platform for fresh food, focusing on a data-driven approach to facilitate China’s new retailing and new catering operations and enable omni-channels in the Chinese Market. Win-Chain is directly connected with multiple retail channels within the Alibaba ecosystem, as well as retail, food service, and wholesales channels out of Alibaba.