SOAK Shares Video For New Single "Deja Vu"

SOAK - Déjà Vu: https://www.youtube.com/watch?v=TinSCGPHVso

SOAK has unleashed a video, starring her and directed by Brother Willis (the man behind Parquet Courts’ “Wide Awake!” and “Mardi Gras Beads” videos), for her huge new single “Deja Vu”. 

Check it out and pre-order her album ‘Grim Town’, out 26th April: soak.ffm.to/grimtown (pre-orders from the Rough Trade Records webstore receive a free zine, and vinyl comes with a bonus 7” while supplies last).

Director Willis calls the “Déjà Vu” video “a looping, nonsensical, Lynchian dream,” and explains further that his goal “was to make a disconnected and confusing performance video, one that recasts Bridie as both performer, then observer, and back and forth in dreamlike messiness. I have a bit of an obsession with vintage TV talk show musical performances and tend to have lots of ‘work’ dreams. Familiarly confusing dream structure and absurdity that vaguely resembles a film set. So that’s the starting point here: a dream talk show performance - ambiguous and confusing.”

“Déjà Vu” is a further window into SOAK’s hugely-accomplished second album ‘Grim Town’, which follows the success of Bridie’s multi-prize-winning 2015 debut album ‘Before We Forgot How To Dream’. Its central premise, says the still-just-22-year-old, is “a dystopia that I’ve created in my brain: me on the inside, processed into a pretend location. The way I could wrap my head around a lot of what I was going through was to make it feel like something quite physical and real. Once I had the idea of the album being an actual location, exploring the dynamics of this town and what it would look or sound like felt like the right way to give my mental state a personality.” 

SOAK has also announced appearances at SXSW next week, as well as a June US headline tour (tickets for which go on sale tomorrow, Friday 8th March here)

03/11 - Austin, TX - Reeperbahn Showcase @ Palm Door (11pm)

03/12 - Austin, TX - ATC Live Showcase, British Music Embassy @ Latitude 30 (9pm)

05/06 - Kendal, UK @ Kendal Library

05/10 - Manchester, UK @ Band on the Wall

05/11 - Leeds, UK @ The Wardrobe

05/12 - Glasgow, UK @ King Tut’s Wah Wah Hut

05/14 - Birmingham, UK @ Hare & Hounds

05/15 - Oxford, UK @ O2 Academy Oxford

05/16 - Bristol, UK @ Thekla

05/17 - London, UK @ Islington Assembly Hall

05/19 - Brussels, Belgium @ Botanique - Rotonde

05/20 - Amsterdam, Netherlands @ Bitterzoet

05/22 - Hamburg, Germany @ Prinzebar

05/23 - Berlin, Germany @ Privatclub

05/24 - Cologne, Germany @ Artheater

05/28 - Cork, IE @ Live at St Lukes

05/29 - Limerick, IE @ Dolans

05/30 - Dublin, IE @ Button Factory

05/31 - Derry, UK @ The Glassworks

06/08 - Los Angeles, CA @ The Echo

06/09 - San Francisco, CA @ Café du Nord

06/11 - Portland, OR @ Doug Fir

06/12 - Seattle, WA @ Barboza

06/14 - Minneapolis, MN @ 7th Street

06/15 - Chicago, IL @ Schubas

06/17 - Toronto, ON @ Drake

06/18 - Montreal, QC @ Le Ritz

06/19 - Boston, MA @ Great Scott

06/21 - Brooklyn, NY @ Music Hall of Williamsburg