Groupm UK Verified By ABC To Jicwebs Anti Ad-fraud And Brand Safety Principles

GroupM UK, the world’s leading media investment group, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating that the company has met industry agreed standards to actively reduce the risk of both advertising misplacement (linked to the issue of brand safety) and exposure to advertising fraud.
 
The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like GroupM UK are providing targeted protection against some of the key issues affecting the online advertising industry.
 
As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: www.abc.org.uk/verification
 
“At a time when brand safety and ad fraud remain core digital advertising challenges, we believe the industry should be committing to best industry practices and independent certification, which is the core mission of JICWEBS,” said Stevan Randjelovic, Brand Safety Manager at GroupM EMEA. “We are pleased to receive our DTSG seal once again and obtain the anti-ad fraud accreditation for the first time – both applicable across all GroupM divisions. This not only demonstrates our commitment to media quality and integrity, but that we truly walk the talk.”
 
Simon Redlich, Chief Executive at ABC said, “Congratulations to GroupM UK for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti-fraud and brand safety. GroupM UK is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”
 
About GroupM
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.  GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
 
Discover more about GroupM at https://www.groupm.com/
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/
 
About ABC
ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
 
Through our experienced teams we provide an independent service, checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.
 
Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence.
 
For more information please visit www.abc.org.uk
For press enquiries, please contact Native Consultancy: Richard Edwards on 01442 200971 or abcpressoffice@nativethinking.co.uk
 
About JICWEBS
JICWEBS is the UK’s Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).
 
For more information please visit www.jicwebs.org