Best Western Hotels & Resorts Announces Impressive Addition to Its BW Premier Collection® by Best Western Brand

Best Western Hotels & Resorts announced the newest addition to its luxurious collection of BW Premier Collection by Best Western hotels, with the opening of the newly renovated Prestige Radium Hot Springs Resort in Radium Hot Springs, British Columbia. Located at 7493 Main Street, the hotel features 70 guestrooms and 17 suites and is owned by Joe Huber with Prestige Hotels and Resorts.

Travelers to the newly revamped Prestige Radium Hot Springs Resort, BW Premier Collection by Best Western, are greeted by the hotel’s striking white stone portico and lush outdoor greenery. The beauty of the outdoors carries inside, with a fresh modern interior featuring a calming and neutral color palette, classic décor and elegant ceiling fixtures. The hotel’s windows infuse the property with natural light and allow guests an opportunity at nearly every turn to take in the spectacular mountain scenery.

In addition to its clean and natural design, the hotel offers a variety of amenities to provide guests with a superior stay. These amenities include a state-of-the-art 24-hour fitness center, three spacious and elegant event spaces, a business center, an indoor heated pool and hot tub ideal for guests to relax their muscles after a long day of adventuring outside, and two onsite dining options. Guests can enjoy authentic Mexican dishes and signature cocktails at the hotel’s Don Agave Cantina, or enjoy a bite to eat at Conrad’s Kitchen and Grill – which specializes in using fresh ingredients to re-create classic favorites like AAA steak, fall-off-the-bone ribs, burgers and pizza.

Guests will also appreciate the hotel’s proximity to the region’s most popular natural wonders including Kootenay National Park and its world-renowned Radium Hot Springs Pool, which is only a five-minute drive away. Travelers wanting to stay active and explore the outdoors have endless recreational activities to choose from no matter the time of year - from rafting in the Rockies and golfing on the Columbia Valley Golf Trail to cross-country skiing and skating on the Lake Windermere Whiteway – the longest skating path in the world.

“Our BW Premier Collection by Best Western hotels bring the local personality and unique ambiance their one-of-a-kind destinations are known for,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “The Prestige Radium Hot Springs Resort is no exception. The hotel’s natural elements and warm earth tones combined with its relaxing amenities and outstanding views of the Canadian Rockies deliver the peaceful and soothing charm of Radium Hot Springs. We look forward to this hotel delivering a unique and sophisticated experience to those visiting this awe-inspiring part of the world.”

“We are excited to join the BW Premier Collection by Best Western brand and welcome travelers to our recently renovated hotel,” said hotel general manager Trevor Carr. “Our property’s aesthetic enhancements, combined with the value and quality services that are signatures of Best Western, are sure to bring today’s travelers the memorable mountain experience they’re looking for.”

Reservations at the Prestige Radium Hot Springs, BW Premier Collection by Best Western, may be booked by calling the hotel directly at 250-347-2300 or by calling Best Western’s 24-hour, toll-free reservations number 800-WESTERN. Reservations are also available from Best Western’s website at BestWestern.Com.

About Best Western^® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200^† hotels in more than 100^† countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western^®, Best Western Plus^®, Best Western Premier^®, Vīb^®, GLō^®, Executive Residency by Best Western^®, Sadie Hotel^SM, Aiden Hotel^SM, BW Premier Collection^® by Best Western, and BW Signature Collection^® by Best Western, as well as its recently launched franchise offerings: SureStay^®Hotel by Best Western, SureStay Plus^® Hotel by Best Western and SureStay Collection^® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor^® Certificate of Excellence award in 2018, Business Travel News^® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA^®/CAA^®Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards^®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google^® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

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* All Best Western and SureStay-branded hotels are independently owned and operated.

^†† Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.