H&M Heads to the Hollywood Hills to Celebrate the Upcoming Launch of Conscious Exclusive 2018
H&M celebrated its 2018 Conscious Exclusive collection with an intimate cocktail party in Los Angeles, attended by campaign star Christy Turlington Burns, Paris Jackson, Naomie Harris, Kate Bosworth and Amanda Seyfried, among others. The collection, inspired by the creative home of 19th and early 20th-century Swedish artists Karin and Carl Larsson, will be available in selected H&M stores around the world, as well as online at hm.com, from April 19th.
The star-studded event, hosted by Ann-Sofie Johansson, creative advisor at H&M, took place at the iconic Garcia House, designed by architect John Lautner.
“It was amazing to see so many of the Conscious Exclusive pieces on such inspiring people tonight. We’re very proud that the collection continues to be such a trailblazer – the floral jacquard pieces and lace dresses made from ECONYL®, for example, really highlight the beautiful craft and powerful femininity of Conscious Exclusive and clearly show how sustainability and fashion are truly compatible,” Ann-Sofie Johansson
Conscious Exclusive is a recurring collection of exquisite pieces that showcase the increasing possibilities of sustainable fashion with a focus on development and innovation. This year H&M introduces ECONYL® – 100% regenerated nylon fibre made from fishnets and other nylon waste – as well as recycled silver for the first time.
“I’m proud to be a part of the H&M Conscious Exclusive campaign. I really like that they have created such beautiful sustainable fashion while raising awareness of what we can all do to better protect the planet,” Christy Turlington Burns
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