Avon expands winter range with additional SKUs for WX7

Avon has expanded its WX7 winter tire range, increasing access to a broad spectrum of cars with 12 additional SKUs between 17 and 19 inches, bringing the total size of the range to 29. WX7 boasts great performance on snow, ice, slush and in wet conditions, as well as excellent handling thanks to a range of technologies that optimise it for winter performance.  

Technology-centred manufacturing is a cornerstone of the Avon brand. Avon WX7 features reliable technology to deliver better grip, handling and braking in winter conditions. 

The winter line extension confirms the brand’s continued commitment to the European market with a comprehensive range of products and fitments. 

The Avon WX7’s centre grooves are designed with serrated edges that trap the snow, giving enhanced ‘snow-on-snow’ grip. Meanwhile, a solid centre rib helps improve handling and steering response on wet or icy roads. The 3D micro-gauge siping™ technology provides improved braking performance across a range of wintry conditions.  

Avon remains an important brand in Goodyear’s portfolio thanks to its brand recognition and long history, having produced high-quality tires since 1904. Avon remains a key consideration for price-conscious consumers who seek durable and reliable tires.    

Sonia Leneveu, Director Marketing Consumer Europe, Goodyear  comments on the Avon WX7 line extension: “We’re expanding the WX7 range following the strong demand for the 17 existing fitments, driven by comprehensive performance, reliability and competitive price point. The additional 12 fitments mean a greater number of drivers can experience Avon’s century of tire-making experience. 

“The new sizes will be available this month, allowing dealers time to order ahead of the winter season.” 

Goodyear is one of the world’s largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.