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Merry Christmas, HB Style. HB Auto Dealers Association Celebrates with Local Boys & Girls Club and 50 Need Children
12/5/2014 6:32:05 PM
The Huntington Beach Auto Dealers Association has a very special surprise for Huntington Beach’s kids this holiday season. At 4:00 p.m. on Tuesday, December 9, 2014, they will treat 50 disadvantaged youth from the Boys & Girls Clubs of Huntington Valley’s Huntington Beach Branch to a $100 shopping spree for basic winter (clothing) essentials.   Kids will be transported …
Stars Commit to “Suicide Squad”
12/5/2014 10:19:13 AM
An all-star roster of actors has joined Warner Bros. Pictures’ new action adventure “Suicide Squad,” bringing DC Comics’ super villain team to the big screen under the direction of David Ayer (“Fury”). The announcement was made today by Greg Silverman, President, Creative Development and Worldwide Production, Warner Bros. Pictures. The film will star two-time Oscar nominee …
Car Board Provides a Superior and More Versatile Solution to Car Flags and Other Automobile Signage
Car Board Provides a Superior and More Versatile Solution to Car Flags and Other Automobile Signage
12/5/2014 9:49:57 AM
Car flags and decals have long been popular with sports fans and others with an enthusiastic message they’re eager to share with the world. However, flags either get blown around by the wind, becoming illegible, or stagnate and lay flat, also becoming invisible to onlookers. Not only that, but they can only be placed in a few spots on a vehicle.   Currently in development …
‘Exposure’ Helps EMS Break New Ground With Their Roadshow Trucks
12/5/2014 5:55:11 AM
After six months of development, Event marketing Solutions (EMS) has announced the unveiling of their newest addition to its extensive fleet of roadshow trucks. ‘Exposure’ marks the start of a £1m investment planned for 2015 and puts EMS firmly at the forefront of roadshow marketing. Exposure has been custom built for the roadshow truck specialists and is the the first …
Paying It Forward: How a Father and Daughter Give 
the Golden Rule Marble™ to Inspire Others
Paying It Forward: How a Father and Daughter Give the Golden Rule Marble™ to Inspire Others
12/4/2014 2:59:43 PM
For Denny Bonner and his daughter, Tracey Bonner, the Golden Rule is not just something they believe in and practice, it’s also part of a special way they recognize and reinforce excellence in others … and keep the appreciation going forward. The father and daughter, one retired and one current educator, have each chosen to give the Golden Rule Marble, a memento first …
Metropolis Digital Media Ltd Selects BroadSign International, LLC for Taxi Rooftop Digital Signage
12/4/2014 9:51:23 AM
Digital out-of-home media owner, manufacturer and service supplier of vehicular-based digital advertising solutions, Metropolis Digital Media Ltd , will be using BroadSign International, LLC ’s cloud-based software platform to power screens atop the iconic London taxis. Designed to fit the proportions of the classic black cab roof, 500 screens will be deployed on licensed …
Exhibit Surveys Launches New INSIGHTS Survey Solution at Expo!Expo! Annual Meeting and Exhibition
Exhibit Surveys Launches New INSIGHTS Survey Solution at Expo!Expo! Annual Meeting and Exhibition
12/4/2014 8:00:00 AM
Exhibit Surveys, Inc. , the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that it will be launching its new INSIGHTS service in booth 516 at the IAEE Expo! Expo! Annual Meeting and Exhibition. INSIGHTS is a low-cost, high-value survey solution designed specifically for …
EXHIBITOR Launches Show Organizer Affiliate Program with IAEE
12/4/2014 8:00:00 AM
Exhibitor Media Group , the award-winning leader in trade show and corporate event marketing education, today announced that it has partnered with International Association of Exhibitions and Events ™ (IAEE) to give show organizers an opportunity to help exhibitors and prospects participate in EXHIBITOR LIVE , the industry’s top-rated conference and exhibition for …
Target and Google Bring Mobile Fun to Your Target Run this Holiday Season with Bullseye’s Playground
Target and Google Bring Mobile Fun to Your Target Run this Holiday Season with Bullseye’s Playground
12/3/2014 10:54:27 AM
Target Corporation (NYSE: TGT) today announced it is partnering with Google on the latest Art, Copy & Code project – an interactive, in-store mobile experience designed to delight Target guests of all ages this holiday season. Bullseye’s Playground is a mobile game experience that features Target’s bull terrier mascot Bullseye and other characters. In select Target …
MOTOR TREND Names Chevrolet Colorado 2015 Truck of the Year
12/3/2014 10:47:37 AM
After its most comprehensive truck evaluation program in history, MOTOR TREND has selected the Chevy Colorado as its 2015 Truck of the Year®. MOTOR TREND’s Truck of the Year program is only open to all-new or significantly updated trucks and vans for the upcoming model year. For 2015, seven contenders were invited to compete; three competitors were asked to bring a …
Allianz Parque stadium opens in Sao Paulo to the sound of Paul McCartney
Allianz Parque stadium opens in Sao Paulo to the sound of Paul McCartney
12/3/2014 10:22:07 AM
Allianz Parque is the sixth member of the Group’s “family of stadiums” and the first one in Latin America. “Naming a stadium is much more than investing in a prestigious venue. It can be considered a business platform since it creates a physical space for an emotional, direct relationship with current and potential customers, distributors and other stakeholders. It’s about …
POSSIBLE acquires digital agency Swift in the US
12/3/2014 10:05:47 AM
WPP announces that its wholly-owned company, POSSIBLE, the global creative digital agency that is part of WPP Digital, has acquired The Swift Collective, Inc. (“Swift”) in the United States. Swift’s revenues for 2014 will be over US$13 million and its clients include HTC Corporation, Starbucks, Nestle USA and REI. Based in Portland, Oregon, Swift employs over 70 people. …
Delta Reservations Premium Sales and Service teams recognized by J.D. Power for Customer Service Excellence
12/3/2014 9:44:08 AM
Delta Air Lines’ (NYSE: DAL) Reservations division, Premium Sales and Service, has been recognized for customer service excellence by the J.D. Power Certified Contact Center Program. “Congratulations to our Delta colleagues in Reservation Sales for achieving the high distinction of J.D. Power Contact Center certification for our Premium Sales and Service groups,” said …
New Cisco Security Study Shows Canadian Businesses Not Prepared For Security Threats
12/2/2014 3:53:36 PM
According to new research from Cisco, Canadian businesses are not equipped to respond to security threats within their networks. The study, which combines the views of Canadian businesses and consumers about security at work, also found there are discrepancies between the preparedness of large and small businesses. Respondents were asked questions about security policies, …
Leading Interior Design Company, Lita Dirks & Co. and EG Home Team Up and Create Award Winning Homes
Leading Interior Design Company, Lita Dirks & Co. and EG Home Team Up and Create Award Winning Homes
12/2/2014 10:00:00 AM
Nationally acclaimed interior design and model merchandising company, Lita Dirks and Co. was instrumental in helping EG Home win two Best Home Awards in the 2014 Home Building Industry Awards from the HBRA of Connecticut. The Jefferson model at Chatfield Farms was named Best Detached 55+ Home 2,000-3,000 square feet , while The Lincoln model, also at Chatfield Farms, won …
GroupM predicts rise in U.K. ad spending
12/2/2014 8:56:36 AM
Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, the fastest growth of any major, mature consumer economy, and well ahead of the 4 percent global ad investment growth GroupM predicts for 2014. The report, “This Year, Next Year: U.K. Media and Marketing Forecasts,” details measured ad spending in the U.K. is expected to …
PepsiCo’s Doritos Brand Announces Crash The Super Bowl Semifinalist Ads In The Running For $1 Million Contest Grand Prize And Universal Pictures Dream Job
12/1/2014 4:11:33 PM
PepsiCo’s Doritos brand today unveiled a list of 29 semifinalist consumer-created Doritos ads in this year’s "Crash the Super Bowl" contest, spotlighting global talent from seven different countries. These top contenders were selected from nearly 4,900 ads submitted from 29 countries around the world. Since mid-September, fans have been sharing their love of Doritos tortilla …
Ogilvy Hong Kong celebrates successes at the Kam Fan Awards
Ogilvy Hong Kong celebrates successes at the Kam Fan Awards
12/1/2014 3:57:32 PM
Ogilvy & Mather Hong Kong collected 15 awards at the prestigious Kam Fan Awards organised by the Association of Accredited Advertising Agencies of Hong Kong (HK4A). The agency had a number of successes including one Gold, two Silver and 12 Bronze trophies recognizing work for Orbis ‘Don’t Look Away’, Orbis ‘Trade Away Darkness’, Faber Castells ‘Just Add Water’ campaign, …
Using Social Media For Large Behavioral Studies Is Fast and Cheap, But Fraught With Biases and Distortion
12/1/2014 12:58:06 PM
The rise of social media has seemed like a bonanza for behavioral scientists, who have eagerly tapped the social nets to quickly and cheaply gather huge amounts of data about what people are thinking and doing. But computer scientists at Carnegie Mellon University and McGill University warn that those massive datasets may be misleading. In a commentary published in the Nov. …
Bing shares the top searches of 2014
12/1/2014 9:39:31 AM
2014 was a year full of celebrity stargazing, sports spectating and high-end designers according to Bing search data. As we look back at the billions of searches conducted on Bing this year, we get a unique, behind-the-scenes look at the people, moments and events captivating people’s attention in 2014. The complete list of Bing Search Trends is available at …