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Ford Dealers Start Cash for Clunkers Program As Final Rules Are Published


Ford Dealers are ready to make deals under the Cash for Clunkers bill which will give qualifying consumers $3,500 or $4,500 in credits to purchase a new car. Final rules published on Friday morning will signal the green light for Ford Cash for Clunkers sales.

The NHTSA “cash for cars” program is officially called the Car Allowance Rebate System (CARS) but Google search traffic shows that the term “Cash for Clunkers” is the phrase most widely used by Americans. The top consumer blog on the Cash for Clunkers program, , has seen a spike in traffic today with over 200,000 page views.

Brian Pasch, CEO of the Pasch Consulting Group, who created the popular consumer portal to track the Cash for Clunkers bill back in May, has seen consumer awareness consistently increase over the past 60 days.

According to Pasch “As dealers get ready for the start of the program tomorrow, consumer search traffic is up over 200% just today. We expect that car dealers will be flooded with calls and floor traffic as the most educated consumers have waited for the program to officially start. It will be a very hectic weekend for Ford dealers with previous Ford sales records most likely to fall.”

Ford dealers across the USA will be logging into the NHTSA dealer website pages tomorrow to register for the CARS program. This is the first day that the system will be open for participating Ford car dealers. On Monday, July 27th Ford dealers who successfully complete the online registration will be able to submit their first car sales for reimbursement from the NHTSA.

Cash for Clunkers Final Rules

Friday morning will also be a busy time for Ford dealers as they will be reviewing the final NHTSA guidelines and rules for the Car Allowance Rebate System (CARS). The rules are planned to be released at 7:00 am on Friday and Cash For Clunkers Facts will be commenting on what is contained in those rules on Twitter.

Consumers are invited to follow the real-time Twitter updates on

Consumers are encouraged to contact their local Ford dealer to schedule a time to visit their dealership and purchase a new car under the Cash for Clunkers program while monies last.

Consumers who would prefer to have a Ford dealer contact them, can request a call by visiting:


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