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MEDIA ALERT UPDATE: Day 3 - Moon Journey Continues – Limited Then, Media Mobility Now


Motorola moves to day three of its celebration of the 40th anniversary of the moon landing. Motorola provided the radio which transmitted Neil Armstrong’s famous first words from the moon.


Forty years ago, the world watched as Apollo 11 was launched into space. Black and white televisions and limited radio broadcast provided the only coverage of this monumental event in history.


Both consumer expectations and technology have dramatically advanced over the last 40 years. Now people desire higher quality video and expect to receive the information they want, when and where they want it. Events are no longer “primetime TV”, instead consumers watch in “my time” – whenever they want it. High-speed broadband everywhere means consumers have no limits to where they can consume their content. Motorola’s Home and Networks Mobility business is driving the proliferation of high-quality content, giving consumers ultimate flexibility in terms of time- and place-shifting.

Today, rather than relying on grainy black and white TV, consumers can watch major events in crisp, high definition (HD) clarity that makes them feel part of the action. HD content requires more bandwidth than standard definition programming. Therefore, operators are turning to companies like Motorola to help compress the content and enable them to deliver more. Motorola has been at the forefront of advances in compression technology for decades and is currently enabling customers to take advantage of MPEG 4 compression which allows them to squeeze twice as much programming into the same infrastructure. This ultimately results in even more HD programming for end users.

Rather than being restricted to watching big events live, Motorola now enables consumers to time shift. Motorola’s advanced digital video recorder (DVR) set- tops enable viewers to record events to watch later, and its industry leading on-demand servers present opportunities for both startover functions - for those who have missed the beginning of an event, or video on demand - to watch anytime.

Motorola also enables placeshifting which makes it easy to move content from room to room, pausing and restarting from any room in the house. The next-generation 4G wireless technologies that Motorola provides also enable viewers to take their video outside the home to watch on handheld devices, on the go.

Motorola has been leading the charge in terms of transforming the way that people consume video, enabling more personalized and flexible experiences for today’s consumers. Watching an event such as a moon landing today would be a much more personalized, interactive experience than ever before.

Did you know?
120 million people watched the moon landing on television, aided by Motorola communications equipment. For more historical facts about Motorola, visit For information on today’s Motorola Home & Networks Mobility solutions, visit

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit


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