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NDS @ IBC 2009: Delivering the Future of TV


NDS @ IBC 2009: Delivering the Future of TV

* NDS will present the personalised and connected TV of the future, combining broadcast and Over The Top TV, social networking functionality, advertising tailored to user profiles and iPhone compatibility
* NDS to showcase groundbreaking achievements in advertising addressability and accountability
* NDS to highlight industry-leading EPG customisation tools, plus design and consultancy services
* The full range of the NDS VideoGuard® CA/DRM portfolio of solutions will be on display, from entry-level systems to the sophisticated NDS Unified Headend™ for multi-screen networks
* Advanced solutions which enhance revenues, promote subscriber loyalty and improve operational efficiency are at the heart of the NDS showcase at IBC 2009

LONDON, UK – IBC Hall 1, Stand A71 . - NDS, the leading provider of technology solutions for digital pay-TV, today announced that its activities at this year’s IBC will reaffirm its commitment to helping pay-TV operators become and stay market leaders NDS will showcase the industry’s most comprehensive range of proven and innovative new technologies, all of which are dedicated to the success of its pay-TV partners, even in today’s tough economic climate.

A number of distinct themes will be highlighted at IBC:

Advanced STB software: MediaHighway®, NDS’ powerful set-top box (STB) software, enables operators to engage and maintain viewer interest with exciting new digital pay-TV services, the key to growing ARPU and reducing churn. MediaHighway powers cable, satellite, terrestrial and IPTV deployments, as well as hybrid networks and multi-screen convergence environments.

Converged content protection: At the heart of NDS’ technology portfolio is VideoGuard CA/DRM, which secures more content on more devices than any other content protection solution in the pay-TV industry. VideoGuard is the engine that powers the NDS Unified Headend™, the award-winning convergence platform that enables operators to securely and seamlessly deliver entertainment and information services to multiple screens - STBs, PCs, mobile handsets, removable media and portable media players (PMPs)

Also on display at IBC will be VideoGuard Express™, NDS’ all-in-one, entry-level CA/DRM solution for smaller platforms and emerging markets. With VideoGuard Express, operators of smaller or just-launching digital pay-TV businesses can benefit from the same market-beating VideoGuard technology that protects the revenues of leading pay-TV providers around the globe. The VideoGuard suite of products has a robust, cost-effective solution for every pay-TV service provider, whatever its size and location.

Empowering on-demand services: The on-demand demos will feature non-linear viewing for all types of device, from DVR to Zapper and from TV to PC and portable media players. They will incorporate enhanced time-shifting, VOD, Progressive Download and hyperlinking between premium broadcast content and contextually matching online video.

Next generation user interfaces: With operators offering increased numbers of channels and services to attract subscribers, user interfaces are becoming increasingly complex to build, deploy and manage. Two new products, NDS EPG Framework™ and NDS EPG Designer™, not only simplify EPG creation and management but put the power to adapt the EPG firmly in the hands of the operator.

Visitors to the NDS stand will be able to test drive these solutions and see how easy it is to build, deploy, and modify in-house EPGs. Also on display will be NDS’ advanced interface concepts, including the revolutionary Snowflake™ design, which utterly transform the TV viewing experience. Leading TV operators around the world are deploying the industry’s most advanced EPGs with the assistance of NDS’ design and consulting services.

Addressable, measurable advertising: NDS will demonstrate its groundbreaking solution for addressable advertising, the science of delivering the right ad to the right TV screen at the right time and in the right context. This unique, end-to-end system, which utilises the digital video recorder (DVR) to store and deliver advertising inventory, increases per-spot ad revenues and, for the first time, links advertisers directly with the people most likely to be interested in the specific products or services they are promoting.

Advertising is ineffective if it can’t be measured. NDS will also demonstrate its market-leading Audience Measurement System, a sophisticated tool that ensures verifiable advertising accountability and applies usage statistics to the creation of successful ad campaigns.

World-class interactive TV solutions: Already renowned for its range of interactive TV applications, NDS will demonstrate dramatic advances in supplementing linear TV with social media functionality and the contextual linking of related content. Applications on display will include subscriber and information services, catch-up sports highlights, shared playlists and personal media, interactive advertising, quizzes and polls and a lot more.

3DTV: While the TV industry is abuzz with talk of 3DTV, NDS has been hard at work. Visitors to the NDS stand will get a glimpse of how 3DTV could be a reality in consumers’ homes. In addition, NDS representatives will present a technical paper on “The Challenges of 3D Support in the STB” at the IBC conference.

PCs and Mobile: Solutions on display will include PC Show™, the secure solution for delivering premium broadcast and on-demand content on the PC - now also supporting Apple’s range of computers - an iPhone application, voice recognition on the STB and programme booking from the PC as well as from on-screen promos

Commenting on the solutions being showcased by NDS at this year’s IBC, NDS Chief Marketing Officer Nigel Smith said: “In these challenging economic times, all pay-TV operators have to strike the balance between deploying new innovative services to attract and excite viewers, while at the same time trying to navigate through market and revenue uncertainties. We at NDS are glad that we have the wide-ranging set of solutions that can help pay-TV providers of all sizes achieve business success in good times as well as in challenging times.” He continued: “We offer the solutions that help operators build their subscriber base, grow revenues, and streamline their operations wherever they are along the path of their business evolution.”


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