Adult Swim Ranks #1 for Total Day Delivery of Adults 18-24, Men 18-34 and Men 18-24
February 22, 2006, Led by provocative original programming and top off-net acquisitions, Adult Swim returned to ranking #1 among ad-supported cable for monthly total day delivery of adults 18-24, men 18-24 and men 18-34, according to preliminary data from Nielsen Media Research. The late-night service also topped all other basic cable networks for the number of telecasts that ranked among the week’s top 50 programs with adults 18-34-14 airings, which included presentations of Family Guy, The Boondocks, Futurama, Moral Orel and Robot Chicken. Adult Swim also ranked #2 for total day delivery of adults 18-34, and #6 for total day delivery of adults 18-49.
Highlights of Adult Swim’s overall performance last week include the following:
ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m., Sunday, 10 p.m.-6 a.m.)
- 14 Adult Swim programs ranked among the top 50 basic cable programs among adults 18-34
- Adults 18-34 delivery totaled 387,000, earning an 0.6 rating
- Adults 18-24 delivery totaled 241,000, earning an 0.9 rating
- Men 18-34 delivery totaled 243,000, earning an 0.7 rating
- Men 18-24 delivery totaled 161,000, earning a 1.1 rating
- Adults 18-49 delivery totaled 490,000, earning an 0.4 rating
Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.’s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.8 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
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- Turner Broadcasting System, Inc.
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