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Pioneer Hi-Bred and Terral Seed Expand Choices for Southern Farmers


Pioneer Hi-Bred and Terral Seed Expand Choices for Southern Farmers Through Research and Distribution Agreement

Pioneer genetics and Terral’s extensive Southern research testing to provide new seed options

DES MOINES, Iowa, and LAKE PROVIDENCE, La.— Pioneer Hi-Bred, a DuPont business, and Terral Seed today announced they have entered into a research and distribution agreement to bring additional corn and soybean products to the market, targeted to the needs of farmers across the southern United States. Under this agreement, Pioneer and Terral will distribute corn and soybean seed under the REV™ brand beginning in 2010.

“This agreement gives Terral Seed access to one of the world’s most diverse sources of corn and soybean genetics,” said Thomas Terral, president and CEO of Terral Seed. “We’re extremely excited about the potential this will bring to our product lineup and our customers’ productivity. REV brand products will build on Terral’s strong, existing lineup – expanding our offering to growers with a more diverse line of genetics with valuable traits.”

“We are truly thrilled about this business relationship with Terral Seed to broaden our marketing footprint using one of Pioneer’s core strengths, our world-class genetics,” says Frank Ross, vice president and regional director – North America. “Our two, highly regarded enterprises will enhance growers’ choices and further fuel Pioneer’s research pipeline through a new revenue stream.”

Terral’s extensive research capability allows for exhaustive testing of potential REV brand products in a wide range of southern environments and selective marketing of those that give growers high-yielding, reliable performance.

As part of the PROaccessSM business strategy, Pioneer has developed customized business agreements with independent seed companies to address their specific needs. The seed, marketed and distributed by companies such as Terral, will be unique and will not be available from Pioneer sales representatives. In turn, Pioneer® brand products only are available from Pioneer sales representatives.

Terral Seed Leaving was founded in the 1940s and has a long history of developing seed products that help provide the most profit potential per acre. Based in Lake Providence, La., Terral develops southern–adapted corn, soybean, sorghum and wheat seed products. Terral operates one of the largest private breeding and development programs in the South, helping farmers make the most of every acre.


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