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Kodak and Arden Software Alliance Adds New Dimension to the Packaging Market


Rochester, NY -- A new strategic alliance between Kodak and Arden Software brings 3D prototyping and structural design solutions to the packaging market. The two companies offer a broad range of products and solutions for brand owners as well as package printers and converters. Arden’s IMPACT structural design applications integrate seamlessly with Kodak’s PRINERGY POWERPACK Workflow to facilitate the packaging production workflow from product design through to print production.

Arden is a leading provider of structural design and manufacturing software for its related pre-production workflow management solutions for the packaging industry. Through this collaborative marketing and selling agreement, Kodak and Arden will combine forces to market, sell and implement the complementary product portfolios which extend from the structural design and production management software solutions to Kodak’s CTP, proofing products and consumables.

“As companies strive to reduce the impact of packaging on the environment, the use of structural design software to facilitate product redesign and prototyping is growing,” said Steve Miller, Product Manager, Packaging Workflow, Kodak. “The alliance is intended to address this trend and help brand owners and package printers bring redesigned products to market more quickly. Kodak is excited to tie Arden’s IMPACT structural design applications with KODAK Solutions, offering customers a seamless workflow solution from product design through to print production.”

This alliance includes utilizing implementation teams from both companies to meet specific customer requirements. “By focusing on the customers’ needs to streamline their operations and improve efficiencies, we see this alliance as providing world-class solutions that enable packaging companies to optimize their business performance,” explained Martin Poynter, Managing Director of Arden Software.

This announcement follows the recent establishment of Arden Software North America.Jim Silianoff, well known industry veteran and President of Arden Software North America, added, “Our formation of a co-marketing and co-selling effort with a company of Kodak’s stature underlines our commitment to becoming the undisputed world leader in the markets we serve. We are looking forward to a mutually beneficial relationship for both of our businesses.”

Arden’s IMPACT structural design software provides support for solid board, in corrugated or plastics. It assists users in setting up and completing complex projects with ease. Its intuitive drawing tools, a large library of pre-programmed and reusable design styles, an intelligent layout feature, and realistic 3D TruView modeling capabilities combine to make IMPACT one of the most usable, efficient and productive design packages on the market.

KODAK DESIGN2LAUNCH Solutions simplify the marketing process to enhance productivity and increase speed to market. This suite of integrated modules helps to address each of the different marketing challenges faced, from initial concept all the way through to final production.

KODAK PRINERGY POWERPACK Workflow Systems are powerful, highly automated workflow management solutions for package printers, converters, and trade shops. They create a predictable and reliable manufacturing process that automates steps, reduces errors, and streamlines operations, so printers can do more runs in less time and get their customers’ products on the shelf faster.

The KODAK INSITE Prepress Portal System is an Internet portal into the KODAK PRINERGY Workflow System that streamlines job submission, job-status tracking, online collaboration, and remote proofing or approval. From any Web-enabled computer in any location at any time, customers, prepress operators, and customer service representatives can manage and track job activity, proof print jobs, collaborate with creative and prepress staff on changes, and approve work.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.


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