iPhone App Developers to Generate More Revenue Thanks to Greystripe’s Guaranteed CPM iPhone Advertising Program
Greystripe’s new CPM Protection Program promises to beat any ad networks’ eCPM by at least 25%
(SAN FRANCISCO, CA) – June 24, 2009 - Greystripe, the leading rich media advertising platform for mobile, is offering a new CPM Protection Program to guarantee iPhone application publishers the revenue they deserve for their high quality applications. With several mobile ad networks undercutting each other’s CPM to compete for advertising dollars, iPhone app publishers are often left without proper compensation. But Greystripe’s new program promises publishers the highest CPM in the industry. Greystripe is able to command these higher rates because of their one of a kind rich media ad formats, including the only Flash ad format available on the iPhone.
The new CPM Protection Program offers to beat other ad networks’ eCPM by at least 25% for 60 days. Publishers simply sign up at http://www.octanetech.com/greystripe_cpm.htm and register by emailing firstname.lastname@example.org. All publishers with existing applications with other ad networks are encouraged to participate.
“Our new program reinforces our commitment to establishing a sustainable CPM that promotes the free app ecosystem,” said Michael Chang, CEO of Greystripe. “We’re inviting all developers to try out our network and see the results first-hand.”
“We’ve tried many ad networks, and Greystripe has simply performed the best,” said Dave Yonamine, VP of Marketing, Mobilityware. “Most importantly, Greystripe delivered the best overall eCPM. They also have a great team; their responsiveness makes it easy to work with them.”
Greystripe is the rich media mobile advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their applications, and consumers to use high-quality applications for free. Greystripe’s in-application advertising system is protected by a broad array of patents pending and currently serves ads into more than 900 applications from 200 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 200 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at wap.gamejump.com, and through the iPhone Appstore. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.
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