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Salon Marketing Newsletter Now Online With Tips From Salon Industry Experts


Eco-Lite Products, LLC, the manufacturer of Minardi Color Perfect Lighting, proudly announces the launch of its brand new monthly e-newsletter CUTS™. CUTS™, which stands for “Creative and Unique Tips for Salons”, is packed with useful tips for salon owners, colorists and stylists. Each issue of CUTS™ will have tips from hair color and style icons Beth and Carmine Minardi, owners of the world-renowned Minardi Salon in New York City. There will also be tips on salon lighting, salon design, marketing, public relations as well as business advice from CPA’s knowledgeable about the salon industry.

In addition to Beth and Carmine Minardi, the first issue has tips from top designer Michelle Koster of Takara Belmont, marketing/public relations tips from industry legend Jayne Morehouse, tips on increasing your internet presence and search engine rankings from one of the best in the business Brian Pasch, great business advice to get through the tough economic times from noted CPA Steve Botwinick and great tips to help improve your salon lighting from Eco-Lite Products President Howard Gurock.

Each future edition of CUTS™ will have great tips from the world of design, marketing, business and of course salon lighting. Eco-Lite founders, Howard Gurock and Jeff Gasman, created CUTS™ due to the types of questions that they, as well as their staff of lighting professionals, were being asked by salon owners, colorists and stylists each day. While going over floor plans with salon owners I was constantly being asked questions about the best lighting for the retail areas of a salon as well as how to best light the outside of a salon to increase visibility said Gurock … this would often lead to questions about salon design and marketing. As I would be writing up an order for a customer I would often be asked if there were any tax benefits associated with their purchase of our Minardi Color Perfect salon lighting says Gasman. Our goal is to make each issue of CUTS™ something that salon owners, colorists and stylists are going to look forward to reading each month says Gasman.

Every issue of CUTS™ will have a comments and suggestions link that Eco-Lite Products manager of Business Development Nick Pandoursky says “will help tailor future editions to cover those topics that our subscribers want answers to or more information about”. We did not want this newsletter to focus solely on salon lighting said Gurock which, being a manufacturer of eco-friendly lighting, we certainly could have done … we wanted to create something different, useful and unique.

Minardi Color Perfect Lighting fixtures provide the perfect balance of color, brilliance, power and tone for colorists and stylists to excel at their craft. Since its introduction in January of this year salons across the country are raving about this eco-friendly lighting and designers are regularly specifying Minardi Color Perfect Lighting in their salon lighting designs.

Minardi Color Perfect Lighting, which won the prestigious International Beauty Industry Innovator Award at the 2009 America’s Beauty Show ®, is the end product of countless hours of design and testing that resulted in salon lighting that solves the lighting problems that have plagued salons for decades.

To view the June 2009 issue of CUTS™ clicks here:

About Eco-Lite Products
Econo-Lite Products is a division of Eco-Lite Products, a leading supplier of energy-efficient, product-enhancing lighting to beauty salons, art galleries, jewelry stores and eyewear retailers.
Eco-Lite’s fixtures are manufactured based on their cornerstone lighting principles. Their products are the perfect combination of energy efficiency, power, color and longevity.

Visit them online at


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