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Ex-Dragon’s Den Hopeful DiscreteHeat® Teams up with I-COM to Promote Eco-Friendly Home Heating


Manchester based online marketing specialists I-COM are celebrating another client win in the form of Dragon’s Den famed company DiscreteHeat®. DiscreteHeat®, whose inventor and Managing Director Martin Wadsworth took his invention the ThermaSkirt ® to the BBC’s Dragon’s Den series in 2008, has joined forces with I-COM to promote the search visibility of their alternative home heating.

I-COM will be undertaking the online marketing and SEO for the website, aiming to generate exposure for the cost efficient and energy saving radiator alternative, the ThermaSkirt®.

The ThermaSkirt® is a system that offers an eco-friendly alternative to traditional home heating, by replacing wooden skirting boards with purpose built skirting board radiators capable of both convection and radiation. Thermaskirt® technology distributes heat more effectively and efficiently - beating radiators in energy efficiency tests by 13%. The unique system developed by DiscreteHeat® also has advantages over underfloor heating methods as it is much easier to install, minimising disruption to the home.

DiscreteHeat® and the ThermaSkirt® were not fully understood when they were taken onto the Dragon’s Den programme last year. Wadsworth, who approached the Dragons Peter Jones, Deborah Meaden, Theo Paphitis, James Caan and Duncan Bannatyne for £150,000 for a 10% share in his company, was refused backing.

“At a time when saving money is all important to UK homeowners, a product such as the ThermaSkirt® that has shown to reduce home heating bills by up to 25% in tests, needs to be promoted in the marketplace – I-COM were the right company to market DiscreteHeat® online”, comments Wadsworth. “I’m sure that people wonder what happens to the companies who fail in the den – whether they fade into obscurity along with their inventions, or go back to the drawing board. For me, it has had none of these effects. I have a great belief in the ThermaSkirt® - and know that this product can not only save money in terms of fuel costs, but also improves the aesthetic appearance of rooms – there’s no need for unsightly radiators anymore!”

For more information on the ThermaSkirt®, visit To find out more about how I-COM’s search engine marketing and SEO services can help raise the profile of your product, visit or call to speak to an SEO specialist on 0870 164 2350.


 SEO Manchester
 Dragon’s Den
 Skirting Board Radiators
 Internet Marketing
 Energy Savings

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