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New Exhibit User’s Handbook Features Productive Trade Show Practices


“Fried Goose Eggs” Written by Don Woodard

DENVER, CO – June 22, 2009 – Blue Goose Inc., a company that designs and develops exhibits, displays, and signs to strengthen business communication, marketing, and sales efforts today announced the release of a new book, titled Fried Goose Eggs, written by Don Woodard, company president.

Fried Goose Eggs is a compilation of the most currently relevant and useful articles and papers that Mr. Woodard has written over the last 30 years. It answers questions about why it’s important to exhibit and features articles about exhibit strategy, selecting the right shows, branding, event audits, developing an exhibit plan, promotions, exhibit design, exhibit graphics, booth staff, and the latest exhibit trends.

Mr. Woodard has been a contributing author for National Business Media’s numerous event marketing publications, and previously co-authored the nationally distributed book titled Still More Secrets of Successful Exhibiting. His articles have been published in many industry publications.

“I wanted to develop a collection of articles, tips, strategies, ideas and guidelines that any event marketer could begin to implement immediately,” commented Mr. Woodard. “All of the basics are there, and readers can use the book as a springboard to their own unique ideas.”

Why the unusual title? Since a “goose egg” is often defined as something related to zero, Mr. Woodard originally planned to name the book, No More Goose Eggs. “The mission behind the book is to help companies stop wasting time and money on non-productive practices,” he said. “But the original title didn’t sound quite right. Driving into work one day, I flashed upon Fried Goose Eggs and knew that was the right title.”

The book is now available for $19.95 through Blue Goose Inc. Call 303-430-1986 or email to order.

About Blue Goose Inc.
Blue Goose Inc. takes your business seriously – as well as your smile. With expertise in award-winning booth design, refurbishment, and logistics management, Blue Goose provides the right booth for your objectives and budget. Sign up for the informative monthly e-newsletter and learn more about Blue Goose Inc. at


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