viaLanguage Presents Webinar, ‘How to Tap into the Latino Market in a Down Economy: Tips for Managing Outreach and Communication’

Portland, Oregon – June 22, 2009 – viaLanguage, a leading provider of global translation and localization services, will present a webinar devoted to improving LEP communications within the healthcare industry.

When: Thursday, July 9, 2009 at 11:30am PST

Speakers:
-Francisco Garbayo, Regence BlueCross BlueShield
-Diego Basabe, Business Development Manager, viaLanguage

Moderator:
-Chanin Balance, CEO and President, viaLanguage

Summary: The U.S. Latino market has huge growth potential. According to recent surveys,Latinos are projected to become the largest ethnic group by 2011 and will have purchasing power of over $450 billion per year. Understanding how to market and communicate to this group in a culturally sensitive manner is key. From this webinar, attendees will come away with understanding:

•The Latino Market - A sleeping giant and its growth potential
•How to develop and execute a marketing plan
•Marketing using a Latino vs. Western model and paying attention to cultural cues.
•Differences between translation & transcreation and best practices for managing communication to ensure authenticity.
•Case study: Hear from Francisco Garbayo of Regence in a case study format about their challenges, efforts, and success. Learn how they developed relationships, involved community leaders, and sold their plan internally.




About viaLanguage
viaLanguage is a leading provider of online language translation and localization services. Through the unique combination of its Online Language System (OLS), expert linguists and integration capabilities, viaLanguage offers organizations a comprehensive, affordable solution for meeting today’s increasing need for effective multilingual communications. viaLanguage services are designed to help clients quickly and easily develop the very best multilingual Web sites, software applications, marketing materials and other global communications. Since 2000, the company has earned a reputation among its clients for reliability, quality and professionalism. Clients include: Blue Shield California, Regence, A-dec, Disney, BASF, Nike, Citibank; as well as many hospitals, school districts and state governments. Corporate Headquarters are located at 700 SW Taylor Street, Suite 310 Portland, OR 97205-3016. For more information, visit www.vialanguage.com or call us at 503-243-2007.

Contact Information

Rachel Weikum

Principal

Weikum Communications

Contact via E-mail