7 in 10 Households Choose Foods & Beverages with the ’Sweetened with SPLENDA® Brand’ Logo
Decatur, Ill. – Research confirms it. SPLENDA® Brand Sweetener has become a household name widely used in food and beverage products.
Tate & Lyle reveals in a recent consumer study that more than 70 percent of U.S. households purchase foods and beverages displaying the familiar ‘Sweetened with SPLENDA® Brand’ logo on the package.
The study, conducted by Information Resources, Inc., confirms that a majority of U.S. households, an estimated 82 million, purchase products with the ‘Sweetened with SPLENDA® Brand’ logo annually. These purchases occur across an extensive array of categories where consumers expect great sweet taste without added calories, such as yogurt, juices and soft drinks, cookies, ice cream, baking mixes and even pickles. More than 1,600 individual products carry the SPLENDA® logo in the U.S.
“The most important thing the study reveals is that SPLENDA® Sucralose is a broadly accepted lifestyle ingredient across a wide cross-section of American households,” says Dave Tuchler, Vice President of Marketing for SPLENDA® Sucralose, Tate & Lyle. “When shoppers repeatedly purchase products with the ‘Sweetened with SPLENDA® Brand’ logo, it’s their vote of confidence that the ingredient helps deliver great taste, as well as health and wellness benefits in their favorite products.”
Tuchler adds, “Consumers are increasingly looking for great-tasting products that help them meet their and their families’ healthy lifestyle needs. Seeing the ‘Sweetened with SPLENDA® Brand’ logo helps make the purchase easier.”
About SPLENDA® Sucralose
Tate & Lyle’s SPLENDA® Sucralose starts with sugar, tastes like sugar, but it’s not sugar. SPLENDA® Sucralose comprehensively outperforms all the high-intensity sweeteners on the market through its unique combination of taste, versatility and stability – making it the best choice to help manufacturers seize the market opportunity for tastier, healthier, lower-calorie foods and beverages. For more information about SPLENDA® Sucralose, visit www.sucralose.com
About Tate & Lyle
Tate & Lyle is a world-leading renewable food and industrial ingredients company, serving a global market from more than 45 production facilities throughout the Americas, Europe and South East Asia. Our efficient, large-scale manufacturing plants turn agricultural products, corn and cane sugar, into valuable ingredients for our customers. These ingredients add taste, texture, nutrition and increased functionality to products that millions of people around the world use or consume every day.
Tate & Lyle’s range of leading branded food ingredients includes SPLENDA® Sucralose, PROMITOR™ Dietary Fiber, STA-LITE® Polydextrose, Tate & Lyle Fairtrade Sugar and Lyle’s Golden Syrup. Tate & Lyle also produces branded industrial ingredients including Bio-PDO™, Ethylex® and STA-Lock® paper starches; and staple ingredients such as high fructose corn syrup, sugar, ethanol, citric acid and basic starches. In addition to providing a wide range of ingredients our expert sales and product applications teams support customers by providing technical advice and proprietary consumer insight studies.
Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2009, Tate & Lyle employed 5,718 people in its subsidiaries and joint ventures, and sales totalled $6.4 billion (£3.55 billion) ttp://www.tateandlyle.com
Source: IRI Consumer Network™ (52 weeks ending 28 December 2008)
SPLENDA® is a trademark of McNeil Nutritionals, LLC
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