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Kawa Zhu named General Manager of O&M Advertising Guangzhou


BEIJING — Ogilvy & Mather Advertising has appointed Kawa Zhu as General Manager of its Guangzhou office, reiterating its commitment to the southern China market and displaying a concentrated effort to strengthen integration across the agency’s China offices.

Kawa Zhu will be responsible for leading new business efforts, staff development and management and will also lend strong support to Charles Chiu, Chairman of Ogilvy Guangzhou Group, to deliver high-quality and timely client service to the agency’s growing roster of clients.

Kawa is no stranger to brand marketing, and has worked on telecommunications, finance, FMCG, real estate, electrical appliances and healthcare brands. Prior to Ogilvy, he worked for Hopson, a well known real estate corporation in South China, and before that Dyne Pharma, gaining considerable experience in planning and brand marketing.

This marks another key appointment for Ogilvy in China, following Executive Creative Director Charles Chiu’s appointment as Chairman of Ogilvy Guangzhou Group at the end of 2008.

Shenan Chuang, CEO, Ogilvy & Mather Group China, says, “In Charles, we have a renowned creative mind and in Kawa, an experienced client service professional. We are very fortunate to have a blend of these skills and a management duo that also understands the complexities of the Guangzhou market. I believe this will lend considerable strength to our long-term vision for growth across China.”

Adds Charles Chiu, “Almost 100% of our clients in Guangzhou are local as opposed to multinational and this brings with it unique opportunities and challenges. Moreover, local agencies are highly competitive and have their fair share of the business. This is a constant reminder to us that we must upgrade and deliver a high-quality and effective product that will win us the respect of our peers and clients alike. Kawa, with his strong business expertise will help us expand our footprint in the Southern Chinese market.”

Kawa’s appointment is effective immediately.

About Ogilvy & Mather Group China
Ogilvy & Mather Group China ( is the largest marketing communications network in China. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity. The hallmark of the agency’s brandbuilding capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.
Ogilvy & Mather Worldwide (, a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 495 offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services.


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