Heil Environmental Looks to Make Little Impact at Major Tradeshow
Company’s tradeshow strategy aims to reduce the negative environmental impact of its tradeshow displays
Chattanooga, TN – Heil Environmental, an international leader in the manufacturing of refuse and recycling collection vehicles, has unveiled what it hopes will be a big display with little impact. By using already recycled, sustainable, and recyclable materials in a major tradeshow exhibit, the company hopes it will leave little lasting impact— on the environment— through its marketing efforts at the nation’s largest Waste Industry event, Waste Expo 2009.
“The tradeshow industry, in general, is resource intensive” said Randy Brown, Heil’s Vice President of Global Sales & Marketing. “Companies spend vast sums of money creating displays that have a shelf-life of just a few days. Additionally, tons of waste are generated and must be handled by the city hosting the show. We thought we could achieve our commercial purpose at these types of events in a much more efficient manner.”
Starting with the demand that its booth be constructed entirely of sustainable materials, Heil worked with its exhibit design company to fashion a display that was environmentally friendlier than what had traditionally been used. “We looked at every aspect of our tradeshow activities,” explained Ken Beaver, Heil’s Director of Marketing. “Immediately, we saw the impact getting our equipment and people to the show would have on the environment, so we reduced our staff presence by over 50% and reduced our on-hand booth equipment by 80%. We then looked at the materials actually used in the booth itself and found ways to use recycled cardboard for walls, soy-based foam seat pads, and promotional items that were largely compostable after their useful life had expired.”
In addition to recycled materials being used in its booth, Heil found ways to use products that could serve a purpose well after the close of the show. Working with Artificial Turf and Putting Greens, a Kansas City company that has manufacturing facilities outside of Chattanooga, TN, Heil specified an artificial grass as the flooring to be used in its Waste Expo Booth. At the end of the show, Heil will remove the artificial grass and donate it for use under play equipment at an underprivileged children’s center in the city of Las Vegas.
“We felt the space should reflect our commitment to the environment and the communities in which we operate,” said Chris Dutton, Marketing Communications Manager at Heil. “Right now there are children playing in what is, essentially, a gravel pit and we happened to have a beautiful looking turf that would allow them to play in a cleaner, more natural looking environment. Additionally, this turf won’t require water, fertilizers, or pesticides to serve its purpose. Heil is absolutely thrilled there will be real benefit for the community hosting our industry.”
Apart from the promotional items that turn into growing flower plants when placed back in the environment, Heil will print no other handouts for Waste Expo. Using re-usable interactive kiosks, customers can see all of the company’s literature instantly and have electronic copies sent to an e-mail account; alternatively, for those customers who prefer printed materials, copies can printed, on demand, on recycled paper.
About Heil Environmental
Heil Environmental, established in 1901, is a manufacturer of refuse and recyclables collection bodies, including front loaders, rear loaders, side loaders and models designed specifically for collecting recyclables. The company has manufacturing facilities in Fort Payne, Ala.; Greenville, SC; and Hillend, U.K. Heil is part of the Dover Corporation (NYSE: DOV) holding group. For additional information, visit www.heil.com.
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