Mediaedge:cia wins Grand Prix at Thinkbox Planning Awards
Mediaedge:cia (MEC), a leading media agency (www.mecglobal.com), last night celebrated winning top prize at the Thinkbox TV Planning Awards for its continual celebrity-fronted ad-campaign for Morrisons. The Thinkbox TV Planning Awards, which are run in association with Media Week and Campaign, celebrate the most effective uses of television advertising and sponsorship.
Mediaedge:cia scooped first prize in the ‘Best Ongoing Use of TV’ for its work relaunching Morrisons as a “food specialist for everyone”. The agency also gained a commendation in the ‘Best Use of Sponsorship’ category for its work with Specsavers and was awarded the prestigious Grand Prix award after being selected as the best overall from the six entry category winners.
The ‘Best Ongoing Use of TV’ award recognises MEC’s three years of success for Morrisons and demonstrated how the agency’s strategy effectively evolved to produce the best results for the retailer.
The commendation for ‘Best Use of Sponsorship’ was awarded for MEC’s¬ work with Specsavers in its partnership with How to Look Good Naked and Gok’s Fashion Fix on Channel 4. The sponsorship, alongside off-screen and in-store activity, aligned Specsavers with Gok Wan in order to effectively change brand perceptions and build credibility.
The success of Mediaedge:cia’s integrated work with Morrisons was recognised earlier this year when MEC Access scooped the prestigious Hollis Sponsorship education award for its groundbreaking work on the Morrisons Let’s Grow campaign.
Commenting on the Thinkbox TV Planning Awards, Phil Wise, Head of Broadcast, Mediaedge:cia, said: “To be awarded the Grand Prix award is testament to the outstanding results we have delivered for Morrisons, Specsavers and our other clients over the last couple of years. Our success reflects our:cia’s continued commitment to delivering best-in-class TV planning and buying across our entire client portfolio. We are absolutely thrilled to win such a prestigious award and it is fantastic that, yet again, we have received recognition for the diverse, integrated and innovative work we deliver for our clients.”
Mediaedge:cia (MEC) gets consumers actively engaged with clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.
To find out more go to: www.mecglobal.com
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