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Web Design Sydney Proves 98% of Web Pages Fail To Engage New Customers

WEBWIRE in conjunction with conducted research on 300 websites, analysing their design, on page optimization, off page optimization and their Google rankings for products and services.

They randomly analysed over 300 web sites designed by a Web Design Company from Sydney, Melbourne and Brisbane. Of the 300 sites they analysed only 6 web sites actually passed all criteria and almost all failed to deliver search results in Google when a potential customer searched for the companies products of services.

When we interviewed the CEO of Matthew Connors he stated “What was immediately evident was that there was a strong correlation between the ”fancy“ factor and a lack of Google ranking. It is evident hat plenty of business owners are buying ”fancy" looking sites off a Web Design Company from Sydney Brisbane and Melbourne.

All web sites analysed appeared first or on the first page when the companies name or URL was searched for in Google. However when we searched for the main products or services that company sells or when we even added geo-targeted words to the products, only 6 of the 300 sites returned a first page result for that business".

Mr Connors then went on to state that “For businesses spending thousands of dollars on a Web Design Company, there should be a basic expectation that the site will feature first page within 6-12 months for its core products and services. Even the most basic Search Engine Optimization tactics where being totally ignored”.

Just as concerning as the lack of SEO performance was that in over 90% of cases, even if a customer had managed to stumbel upon a web site, it had no clear benefits to the customer or any use of customer testimonials.

Matt suggested that busineses need to “Imagine the market share you could be getting if your web assets where penetrating new markets, capturing new customers and ranking on or dominating the first page of Google for the products you sell”. and where established due to a dire need to help businesses investing in web assets perform with a strong ROI.

If you wish to contact either company and get your site on the first page of Google Matt suggested vising the web sites and using the contact information on each site.

Interview by Debbie Hutton Freelance Journalist NSW Australia.


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