Brian Pasch Quoted in Time Magazine
Brian Pasch was quoted in Time Magazine commenting on the recent launch of an ad campaign by GM aimed at regaining consumer trust and respect. The article examines the new advertisements that hit the TV air waves and questions whether or not the public will respond favorably.
Brian Pasch is an Automotive SEO specialist, and the CEO of Pasch Consulting Group, he works with car dealers across the nation on Internet Marketing and virtual branding. Time Magazine reached out to Pasch during the creation of an article which focuses on the attempts of GM to rebuild their brand and strategize a ‘comeback’.
New commercials hit the air waves and portray a humble image of a company admitting failure. In the ads, GM attempts to regain consumer trust by promising a ‘reinvention’ and urging viewers to look beyond the troubles and focus on the future.
According to Pasch, “Consumers love their Chevy Silverado trucks and their Buick sedans. The new 2010 Chevy Camaro has received rave reviews from car enthusiasts. Consumers are loyal to specific GM brands and their local dealers. The irony is at the same time they are disgusted with the letters ‘GM’. Consumers see General Motors as a bureaucratic mess and a short commercial is not going to change that impression.”
The full story can be accessed at: http://www.time.com/time/business/article/0,8599,1903780,00.html
While GM focuses on reinventing their reputation, the House is working on reinventing sales for U.S. car dealers by attempting to pass the Cash for Clunkers bill. The proposed bill would offer consumers who trade in their gas guzzlers a voucher worth up to $4,500 that can be put towards the purchase of a new, more fuel efficient vehicle. The bill aims to jumpstart auto sales as well as put more eco-friendly cars on the road, a move that could help position the US to become less dependent on foreign oil.
Information on the new bill is available at http://www.cashforclunkersfacts.com/
About Brian Pasch of the Pasch Consulting Group
Brian Pasch, CEO is a 19-year veteran of the direct marketing industry. His career has spanned both management and technology roles. The Pasch Consulting Group is continually testing new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation for car dealers. PCG uses social networking, microsites and blogging to assist local car dealers reach their target market more efficiently. Brian Pasch is an avid blogger on Automotive marketing forums that include Automotive Digital Marketing forum (www.automotivedigitalmarketing.com), Driving Sales (www.drivingsales.com) and Dealer SEO (www.dealer-seo.com).
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