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Floor Heating Ltd Announce The Launch Their New Domain Name


As a specialist, online underfloor heating company, Floor Heating Ltd understands the need for maximum internet exposure and visibility across search engines.

Floor Heating Ltd has been trading on the internet under the domain name of for the past 5 years. Through extensive, ethical Search Engine Optimisation techniques, this domain has considerable history of association with linked websites, registration with all the top directories and numerous articles written about Floor Heating. Over time, this SEO has brought about a significant improvement within the Google natural listings, achieving top 5 positions for the majority of the important keywords and phrases associated within the underfloor heating industry.

It was recognised some time ago that the domain name with is not a memorable one, and is rarely used by the internet community. Floor Heating identified that an improved domain name would have a more broad based recognition for the internet user and existing customers returning to the website. As a secondary consideration, it is anticipated that the new domain will be more search engine friendly.

A search was begun for a domain name that would be more representative to the company, but all available domains that suited were already taken; the alternative was to pay for an existing domain. After exhaustive searches for a suitable domain name, was identified as the ideal candidate. After protracted negotiations with a third party, Floor Heating finally agreed on a price for their new domain name

Following the Google Webmaster guidelines, a 301 (permanent redirect) was set up on the server to redirect all the old domain name traffic onto the new domain. Google has now reinstated all the Floor Heating listings with a noticeable improvement in the rankings as a result.

Now at last, after 5 years, Floor Heating Ltd can rightly claim to have a global brand domain name that is truly representative of the company, reflecting the value of the website; both in terms of informative content and quality of product.


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