AT&T Reaffirms Wireless Financial Guidance for 2009
Dallas, Texas.- AT&T* today announced it will begin selling iPhone 3G S for $199 (16GB) and $299 (32GB) and iPhone 3G starting at $99 (8GB) to new and qualifying customers who sign up for a 2-year service commitment with voice and data plans. Customers will be able to purchase iPhone 3G at its new price through AT&Tís company-owned retail stores beginning at approximately 5 p.m. ET today and at www.att.com/iPhone later this evening. iPhone 3G S is available for preordering today and will be in stores on June 19.
AT&T reaffirmed its financial guidance for 2009 that targets wireless service OIBDA (operating income before depreciation and amortization) margins in the low 40% range. AT&Tís cost of customer acquisition for iPhone 3G S and the newly priced iPhone 3G are expected to be very similar to the costs associated with the original iPhone 3G.
AT&T customers with integrated devices like iPhone 3G and iPhone 3G S offer attractive ARPUís (average monthly revenues per subscriber) and low churn rates. In the first quarter, AT&Tís iPhone activations totaled more than 1.6 million, more than 40 percent of them for customers who were new to the company.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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