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Celanese Emulsion Polymers Announces Updated Website


New “Ask a Chemist” feature increases accessibility to technical experts

Dallas, Texas.-Celanese Emulsion Polymers announced its newly renovated website today which features improved navigation, upgraded content and updated literature. “The site reflects the requests and needs of our customers for improved content and more user-friendly navigation,” said Holly Seese, global marketing communication manager. “The new ‘Ask a Chemist’ feature enables customers to send emulsion and formula related questions directly to the technical department,” she said. “Our technical expertise is at the center of our business and we are excited to improve customer access to this essential team,” she said. The website features the broad portfolio of Celanese Emulsions brands including EcoVAE®, Mowilith® Vinamul® and Celvolit®.

The Celanese Emulsion Polymers website is presented regionally to reflect the local needs of customers in Asia, the Americas and Europe/Middle East. The website is also arranged by industry, including paints and coatings, adhesives, building and construction products, nonwovens, textiles, paper and glass fiber to meet the diverse requirements of each market. “Chemists will find our new, easy-to-read product charts helpful in selecting the right emulsion for their current project,” said Seese. “All key information from physical properties to application guides is prominently displayed. In addition, the latest company brochures and product literature are only a click away,” she said. The North American site also features a new on-line sample ordering system to ensure prompt delivery of emulsions for trial work.


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