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mKhoj Launches Mobile Advertising that Speaks the Local Tongue


One of the world’s fastest growing mobile advertising networks focuses on making mobile advertising more personal, and more effective in hundreds of languages, across 17 countries

(PALO ALTO, Calif. and BANGALORE, India) – May 28, 2009 – Today mKhoj, the leading mobile advertising marketplace for the rest of the world, announced the ability to power relevant mobile advertising tailored to local languages in seventeen different countries. With this announcement, mobile advertisers can leverage mKhoj’s ad network to display ads in hundreds of languages, including Afrikaans, Arabic, Bahasa, Hindi, Tamil, Turkic, and Zulu.

This new technology continues mKhoj’s commitment to provide the fastest character mapping for more than 600 mobile publishers. With UTF-8 encoding, mKhoj allows advertisers to increase the power of their mobile marketing by more effectively targeting their audience, and increases the monetization as well as the value of the publishers’ mobile properties through greater localization.

How it works:
When advertisers sign up, they now have the ability to upload their mobile advertising in any local language and in any alphabet. This gives advertisers new ways to target and communicate with consumers.

“Empowering advertisers to speak to consumers in their native language enables them to make more personal connections with their target audiences.” Abhay Singhal, Head of Global Sales for mKhoj. “This provides multinational advertisers a more effective way to reach local audiences around the globe.”

mKhoj has implemented its UTF-8 encoding technology to enable advertisers to easily upload local language advertising as-is, so publishers and their users are ensured a high quality experience.

About mKhoj
mKhoj helps advertisers leverage its vast reach and the precision of the mobile medium to create strong brands and generate leads. Publishers use mKhoj to serve contextual ads for their users and thereby increase the value of their mobile property.


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 mobile ad network
 mobile publishers
 mobile advertisers

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