India’s DEN Networks Limited (DEN) Launches Advanced NDS Electronic Programme Guide Based on NDS MediaHighway®
* Leading cable TV provider DEN Networks Limited (DEN) launches state-of-the-art electronic programme guide (EPG) customised for the Indian cable TV market
* New user interface, powered by NDS MediaHighway® middleware, enables DEN’s cable TV viewers to experience world-class user interface functionality
* The launch of the DEN EPG reinforces NDS’ commitment to provide world-class innovations designed in India for the local digital TV market
MUMBAI, INDIA - NDS, the leading provider of technology solutions for digital pay-TV, today announced that DEN, a leading Indian digital cable TV operator, has launched an advanced customised NDS electronic programme guide (EPG) based on NDS MediaHighway® middleware, to bring an enhanced user experience to subscribers to its Digitelly platform. The new user interface enables subscribers to easily navigate and access DEN’s digital pay-TV services.
To meet the high expectations of today’s viewer, the new EPG on Digitelly is a lot more than simply a guide to available channels. It includes sophisticated navigation tools and frequent data changes which supports the promotion of new services. Content options can be shown on a preview screen which enables the viewer to scroll through all channels before making a selection. Subscribers also have the added advantage of choosing to display the programme schedule by time of day or by date. When using the DEN EPG, viewers can truly interact with their pay-TV service, and in the future will have the option to include advanced features like video on-demand entertainment.
The new EPG ushers in a new era of software power and new vistas for the subscriber. With its highly engaging interface and 3D icons representing each application, the new EPG will surely enrich the digital TV viewing experience.
In March 2008, it was announced that DEN had selected a suite of NDS technologies to protect and power its digital cable platform, which included NDS’ market-leading VideoGuard® conditional access as well as MediaHighway and the NDS EPG.
Mr. Anuj Gandhi, CEO, DEN, commented: “The launch of the advanced EPG makes digital viewing highly interactive and compelling. Our subscribers can now navigate and select the content of their choice with ease and flexibility. This further reinforces our commitment to redefine the TV entertainment experience for the Indian digital viewer.”
Ms. Sue Taylor, NDS Senior Vice President and General Manager Asia Pacific commented, “An effective user interface can be a critical service differentiator: DEN’s deployment of a world-class NDS EPG demonstrates their commitment to providing the best available services to viewers, and NDS is very pleased to help DEN achieve this goal.”
DEN Digital Entertainment Networks is promoted by Sameer Manchanda, an industry veteran with over 20 years’ experience in media and channel distribution, and Raghav Bahl (Promoter and Managing Director of Network18 Group), a founding member. DEN’s leadership team includes CEO, Anuj Gandhi, President S.N. Sharma and President Vikas Bali who have long been associated with the media industry. DEN reaches approximately 10 million consumers and launched its digital cable TV service in July 2008 under the brand name Digitelly. See www.digitelly.in for more information about DEN
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 104 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 115 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 19 million units deployed. (Deployment figures as of 31st March 2009).
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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