UrbanDaddy Raises the Nightlife Experience with First iPhone Application Sponsored by Lexus

URBANDADDY RAISES THE NIGHTLIFE EXPERIENCE WITH FIRST IPHONE APPLICATION SPONSORED BY LEXUS

Application Allows Users to Access a Nightlife Concierge with Insight into the Latest Hot Spots and Entertainment

New York, NY – May 27, 2009 – UrbanDaddy (www.urbandaddy.com), a leading email magazine and digital publisher of local lifestyle and entertainment information, today announced the launch of its first iPhone application, “The Next Move.” The application guides users to the latest hot spots with a unique real-time “concierge engine” that essentially puts an UrbanDaddy editor in the palm of your hands.

The Next Move provides urbanites a new way to find the most relevant experiences in their city, tailored to their situation in real-time; and to keep users connected to the quality insight they have come to rely on from the UrbanDaddy email publication. More than a guide, The Next Move allows consumers to find precisely what they’re looking for through an engaging set of questions that establishes the ’what,’ ’where,’ ’when,’ ’why’ and ’who’ that goes into almost every decision that involves going out.

“We aren’t just providing a restaurant and nightlife guide,” said Lance Broumand, Founder and CEO of UrbanDaddy. "The Next Move combines the consistent, high-end and filtered content that UrbanDaddy built its reputation on, with the exciting and relevant mobile capabilities consumers have come to demand. We’re providing consumers great venues and experiences based on specific needs, desires and groups – like having 24/7 access to your connected friend in the city.”

The Next Move is sponsored by Lexus, which tied the application to its launch of the Lexus IS Convertible—a unique convertible designed to be the car of choice and conveyance for the nightlife. As a part of this campaign, users will have access to The Next Move iPhone application as well as a co-branded Website, called TheNextMove.com where users will be able to build out a larger itinerary for their night.

UrbanDaddy’s The Next Move is currently available in New York, Los Angeles, San Francisco, Chicago, Miami and Las Vegas. More information on the site and iPhone application is available at www.TheNextMove.com.

About UrbanDaddy
UrbanDaddy is a leading e-mail magazine with editions in New York, Los Angeles, San Francisco, Las Vegas, Chicago, Miami, and across the globe in a travel edition called, “JetSet.” With a dedicated group of trendsetters, seasoned editors and staff correspondents, UrbanDaddy distinguishes itself with true editorial content and an obsession with being the first to know-and-tell what’s hot. For more information, please visit www.urbandaddy.com.

Contact:
Michelle M. Van Jura
Intersect Communications for UrbanDaddy
PH: 646.781.9323
mvj@intersectcom.com

Or

Paul Brady
Intersect Communications for UrbanDaddy
PH: 646-491-2777
paul@intersectcom.com

Contact Information

Michelle Van Jura

PR

Intersect Communications

Contact via E-mail