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THE LEVI’S® Brand celebrates memorial day with a ’WHITE HOT’ event in TIMES SQUARE


NEW YORK .– The Levi’s® brand celebrates the beginning of summer in the city with a “White Hot” Memorial Day shopping event outside the Levi’s® Times Square Store in NYC and everyone is invited!

To showcase the Levi’s® brand’s white-hot styles for spring and summer, teams of Levi’s® models dressed in all white - including the original white jean, the Button-Fly 501® - will stroll the streets of Times Square. The models will invite New Yorkers and tourists to participate in a special shopping event and offer them a chance to win a white, limited-edition Levi’s® i-Pod shuffle!

The Levi’s® brand new white denim styles for spring and summer are special guest stars of this Big Apple spectacle. Anyone who visits the Levi’s®Times Square Store from May 21 through May 28 will receive a 40% discount on select Levi’s® product

On Memorial Day only, Levi’s® customers and passersby will also have a chance to win a white Levi’s® branded i-Pod shuffle. Anyone walking by the Levi’s® Times Square store from 10 AM to 6 PM will be handed a special white cassette tape (while supplies last) by Levi’s®-clad models. People will be encouraged to go into the Levi’s® store to play their cassette on a boom-box to determine if they have won one of more than 100 i-Pod shuffles the Levi’s® brand will give away throughout the day!

WHERE: Levi’s® Times Square Store
1501 Broadway (at the corner W. 44th Street)
NY, NY 10036
(212) 944-8555

WHEN: Monday, May 25th, 2009
10-6 PM (while supplies last)


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