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Coremetrics Announces Platform for Continuous Optimization


SAN MATEO, Calif.– Coremetrics, the leader in marketing optimization, today announced new details about its market strategy. Central to this strategy is the introduction of the Coremetrics Continuous Optimization Platform, a unique system that addresses the need to more successfully convert and retain customers online.

At the heart of the platform is Coremetrics’ exclusive Lifetime Individual Visitor Experience (LIVE) Profile™, which tracks a customer’s browsing behavior over the long term, including offline information, not just the first or last click. The historical data can be used across all Coremetrics products and consequently, across all marketing campaigns to relentlessly optimize results. This data also positions businesses to serve customers highly-tailored experiences based on their individual history—on a web site, via email and across multiple ad networks.

The Continuous Optimization Platform makes any online marketing program far simpler to execute and easier to understand by defining an intuitive, three-step methodology to any marketing cycle. Those three steps are Anticipate, Automate and Syndicate. All Coremetrics applications are designed to support this methodology and complement each step.

Online consumer behavior is more complex than many marketers have been led to believe; single session metrics are easy, but neither revealing nor accurate. The Continuous Optimization Platform combines both online and offline data with next-generation proprietary analytics to build a long-term history of a customer’s behavior to better address their constantly changing needs. Coremetrics’ integrated suite of applications can react to what people did after leaving a particular site, capturing brand and marketing impressions and serving content that embraces all of their browsing behavior. In this manner, the Continuous Optimization Platform positions businesses to better predict their customers’ preferences and predispositions.

The Continuous Optimization Platform makes it exceptionally easy for marketers to manage campaigns automatically. The platform delivers specifically tailored content to individuals automatically that reflects past and current browsing behavior. For example, should someone sign up for a product or service, the Continuous Optimization Platform uses the information to automatically improve email messages with offers created specifically for that person. Coremetrics’ interactive dashboards show exactly what customers are doing, in real time. Optimizing interactions with the customer happens automatically and fluidly, so campaigns can be managed with fewer resources and in less time.

Due to the profusion of social media and increasingly sophisticated browsing patterns, customers are gaining more control over how they experience a site or brand. Businesses are finding it harder than ever to reach customers who leave their sites. The Continuous Optimization Platform makes it easy for marketers to confidently push the best offer through the right media channel every time, delivering personalized content to a website, emails or ad networks. The platform enables marketers to easily and confidently pass data and insight to any marketing partner. Further, the historical data can be used across all Coremetrics applications to deliver truly integrated marketing programs.

The online marketing applications that make up the Continuous Optimization Platform include:

* Coremetrics Search™ - pay-per-click (PPC) marketing management.
* Coremetrics Intelligent Offer™ - automated cross sell and up sell recommendations.
* Coremetrics LIVEmail™ - closed loop email marketing system.
* Coremetrics Impression Attribution™ - ad-hoc reporting solution for optimizing impression-based marketing campaigns.
* Coremetrics Connect™ - partner integration platform.

“We’re making it easier than ever for any business to automatically make the best offer to their customers every time, anywhere,” said Joe Davis, chief executive officer, Coremetrics. “Our methodical approach to online marketing and merchandising is based on an integrated platform where each individual tool harnesses a 360-degree view of the customer, bridging gaps across marketing programs and yielding a complete, multi-channel view. Our platform and applications eliminate the mind-numbing complexity that is all too common in other offerings. Ultimately, the power of the platform provides marketers an easy way to relentlessly optimize their online marketing.”


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