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Acxiom Selects CA Infrastructure, Security, Mainframe and Application Performance Management Solutions to Increase IT Efficiency and Drive Business Success


ISLANDIA, N.Y. – CA, Inc. (NASDAQ: CA) today announced that Acxiom® Corporation, a global provider of interactive marketing services, has selected CA to help transform its global IT infrastructure to enable it to quickly adapt to the company’s rapidly changing business needs.

The deal, valued at $35 million in products and services, includes more than 16 solutions based on CA’s Enterprise IT Management (EITM) vision, including Application Performance Management, Identity & Access Management, Infrastructure Management, Mainframe Management, Project & Portfolio Management, and Service Management, among others. CA won the business in a competitive bid.

“After a detailed review of potential IT partners, we chose CA because its Enterprise IT Management solutions fully support Acxiom’s business strategies,” said David Guzmán, senior vice president, Global Technical Solutions for Acxiom. “We pride ourselves on our ability to help our customers make sense of the tremendous volume of information that is available to them with the confidence they are doing so in a secure fashion. CA’s solutions clearly demonstrate to us that we can expect the same level of insight from our own IT infrastructure.”

Operational efficiency is a critical ingredient to success, especially during challenging economic times. For Acxiom, pursuing this goal requires a transformation, one that helps the company to expand its offerings and geographic reach while improving cost controls and cash position. After reviewing its business processes, Acxiom concluded that the company’s technology infrastructure needed to evolve to achieve a secure and efficient IT operation. Acxiom also determined that its existing IT and security management tools would be insufficient to meet its future needs. As a result, the company conducted a rigorous search for a new IT solutions partner.

Acxiom required new solutions that would deliver additional services, help it reduce operational expenses and provide a platform for growth while maintaining service levels. As a result, the company turned to CA to deliver an integrated set of software solutions that provide cost-effective and operationally efficient governance, management, and security capabilities across its entire IT infrastructure.

“When organizations undertake a change of this magnitude, they look for strong, integrated IT management offerings that support enterprise-wide operations,” said CA CEO John Swainson. “CA is focused on developing and delivering to the marketplace software that enables organizations to benefit from best-in-class service levels, while bringing efficiency, security and cost-effectiveness to their technology infrastructure. CA’s EITM vision and solutions help companies map IT services directly to business needs, and support the transformation of a company’s technology infrastructure from just a cost center expense to a source of competitive advantage.”

With CA’s EITM solutions in place, Acxiom will continue to drive efficiencies in the way the company connects clients with end customers. Acxiom’s innovative information management solutions provide critical insights into consumer relationships that help companies acquire and build stronger, more profitable relationships with their customers. As the developer of some of the largest and most sophisticated business intelligence and marketing databases in the world, Acxiom’s customer information management solutions help close gaps in customer knowledge—a key factor enabling Acxiom’s clients to sustain and grow their businesses.


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