THG Celebrity Partner Profile: Pro Golfer and Analyst Mark Lye
Pro Golfer and Golf channel analyst Mark Lye relishes the work he’s done as a celebrity host and participant in THG’s hospitality offerings at major sports events.
“He’s been an asset to our programs,” says Jon Stromberg, THG CEO of North America. “Our clients and their customers love Mark, which is why he’s back with us year after year.”
“I’ve enjoyed a close working relationship with THG for the past 15 years,” says Lye. “THG takes the experience of playing with champions to a new level.”
Lye has been a celebrity on-site host for THG at more than 20 major golf championships since 1995, including the PGA and U.S. Open championships, the Ryder Cup and the Presidents Cup. Last month, Lye served as THG’s celebrity host during the 2009 Masters Tournament in Augusta, Ga. In addition to serving as celebrity host, Lye assists THG with arranging pro golfers to take part in the company’s Pro-Am golf tournaments held in conjunction with the top-tier events.
“THG Pro-Am’s take the championship experience to a new level. It’s not how many professionals are involved, but who you choose that makes all the difference,” Lye says.
Lye says THG’s on-site preparations and hospitality services make for a one-of-a-kind experience for THG clients and their customers.
“When you’re entertaining clients you want to give them the full effect of being part of a US Open, Masters Tournament or PGA Championship is all about. THG does that above and beyond,” Lye says. Once THG clients hit the grounds they are taken care of like first class citizens.”
The following videos offer more from Lye on the benefits THG provides its clients at events, including the PGA’s Presidents Cup and the U.S. Open.
For more information about THG’s corporate hospitality services at premier golf championships and other sporting events, visit http://www.thgworldwide.com or the company blog, http://www.thgworldwideblog.com.
About THG: THG (http://www.thgworldwide.com) is a leading provider of corporate hospitality programs at premier sporting events in the United States and abroad—including the US Grand Prix, World Cup Soccer, Masters, US Open and the Final Four. As a marcus evans company, all aspects of THG’s services promise a level of client focus and attention second to none.
- Contact Information
- Jon Stromberg
- THG Worldwide
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