MapQuest Gets Adventurous with ’Land of the Lost’ Sweepstakes
A series of online adventures challenge MapQuest users to find their way through the Land of the Lost
DENVER . — MapQuest (http://www.mapquest.com) today announced that it has teamed with Universal Pictures to launch the “Land of the Lost Adventure Sweepstakes,” now available through June 7. The sweepstakes—based on Universal’s comedy adventure Land of the Lost, starring Will Ferrell—leads fans through a series of 10 online games inspired by the film and highlight key MapQuest features and capabilities along the way. Users can access the games—as well as trailers, photos and information about the film—at www.LandoftheLostAdventure.com. The film hits theaters June 5.
“Land of the Lost” is all about exploration and adventure, and so is MapQuest. We are excited that Universal Pictures selected MapQuest as its exclusive partner for this promotion,” said Christian Dwyer, senior vice president and general manager at MapQuest. “We look forward to creating fun and engaging ways to promote brands and products through innovative programs in the future.”
In order to complete each “adventure,” fans must use MapQuest® features such as the fuel cost calculator, My Places, MapQuest toolbar, send-to-cell, MapQuest Local and draggable routes. Registered users will be entered to win such prizes as a Universal Studios Hollywood® dream getaway trip for four and a 52” Sony Bravia® HDTV. $20 SUBWAY® cards will also be awarded to five selected winners each day.
About the Film
Will Ferrell stars as has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to help him survive in an alternate universe full of marauding dinosaurs and fantastic creatures—a place of spectacular sights and super-scaled comedy known as the Land of the Lost.
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