Everyday Maternity Stocks Award-Winning Breastfeeding Cream
Lansinoh Lanolin was recently awarded the British Allergy Foundation Seal of Approval after a recent trial conducted amongst a lanolin sensitive population showed that Lansinoh Lanolin provoked 0% allergic reaction in subjects.
Online breastfeeding clothes and accessories retailer, Everyday Maternity, has stocked Lansinoh Lanolin, which has proved to be one of its more successful products since being stocked nearly two years ago. Director Amanda Gregson said of Lansinoh Lanolin, “We find that new mums add a tube of Lansinoh Lanolin to their order when purchasing their nursing clothes, and often come back and buy additional tubes a few months later. It is a word of mouth product - their friends who have already had babies will recommend the product, so this is why they buy it.”
Studies suggest that up to 90% of breastfeeding women suffer nipple soreness, and that this is one of the most common reasons for giving up breastfeeding. The preferred treatment for sore and cracked nipples is moist wound healing, in conjunction with help to address the cause of the condition.
Lanolin provides an ideal moist wound healing environment, but there are concerns relating to allergic reactions to some grades of lanolin. However, Lansinoh Lanolin has proved that it doesn’t provoke an allergic reaction amongst users. Lansinoh Lanolin cream is also used in 90% of all UK hospitals to help wounds heal quicker.
Lansinoh Lanolin contains no preservatives, no antioxidants, no water, no chemicals and no perfume. Mothers can be confident in the knowledge that Lansinoh Lanolin does not need to be removed before breastfeeding, and is safe for both mother and baby.
Everyday Maternity is currently supporting National Breastfeeding Awareness Week (running from the 10th - 16th May) by offering free delivery on all Lansinoh products until the end of the month.
- Contact Information
- James Rowell
- Everyday Maternity
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