Dmobo Launches Limited Edition "Mickey Magic Leather" Mobile Phone Using EXO™ Technology
3GSM, Barcelona - February 13, 2006, Dmobo, a licensing partner for Disney recently launched the M900, a premium mobile phone featuring a host of Mickey Mouse features, including a leather enclosure with embossed Mickey Mouse motifs that helps give the phone its premium appearance. Enabling the inclusion of the luxurious and soft feeling of “Mickey Magic Leather” on the M900 was made possible through a technology known as the EXO™ Overmolding System from Inclosia™ Solutions, a business unit of The Dow Chemical Company and developer of innovative enclosure technologies. EXO™ is a patented mass manufacturing process which enables designer fabrics, leathers, real woods, and real metals to be combined with plastics in an injection molding operation. The Mickey Mouse-inspired Dmobo M900 cell phone was produced by Korean based NewGen Telecom Co., the M900 supplier for Dmobo and Walt Disney Internet Group’s (WDIG) wireless handset manufacturers and suppliers in Asia.
“Every element of this cell phone projects our desire to provide fun, engaging and easy-to-use thematic mobile experiences,” said Tony Pang, Managing Director for Dmobo. “That includes our decision to use Mickey Mouse patterned leather enclosure, which delivers a luxurious look & feel that will please Disney fans of all ages.”
A special limited addition Dmobo M900 cell phone (photo) was first launched in Hong Kong and is also now available Malaysia, Macau, Taiwan, Singapore, and Thailand. They are tri-band GSM phones featuring a 1.3 mega-pixel camera and a 260K color screen, with EXO™ leather enclosures available in three colors (flashy white, shadowy silver and pearly white). Each phone comes complete with a charm strap in the shape of Mickey Mouse’s famous white glove.
“The Dmobo M900, with Mickey Mouse logos on real leather, is a wonderful demonstration of how Inclosia’s EXO™ Overmolding System technology is enabling OEMs to differentiate their products with luxury materials,” said Tony Frencham, global business director for Inclosia Solutions. “EXO enables the Disney phone to look and importantly feel great.”
About Inclosia Solutions
Inclosia Solutions is a business unit of The Dow Chemical Company that delivers innovative enclosure solutions through full-service capabilities from product design through full-scale mass production. Inclosia was created to help OEMs get their products noticed in today’s electronics marketplace. Inclosia draws on Dow’s material expertise and product development capabilities to yield advanced enclosure systems for telecom, datacom and other consumer products. Inclosia provides full-service, fully integrated global product development capabilities - from concept through high-volume production - improving both product design and speed-to-market. For further information visit www.inclosia.com
Dmobo, the creator of Dmobo M900, was born from an obsession to create a limited edition of Disney mobile phone that deployed design, technology and passion in a way that had never been achieved before. Today, Dmobo M900 not only has the fashionable look but also the fantasy and soul. Please visit www.Dmobo.com for a closer look and feel of the Infinite Fantasy of Dmobo M900.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a diversified international family entertainment and media enterprise that includes Walt Disney Parks and Resorts, The Walt Disney Studios, ABC Inc., ESPN, Disney Channel, Disney Consumer Products, television and radio stations, and Internet web sites like www.disney.com.
About Newgen Telecom
Newgen Telecom Co., Ltd., established in September 2001, is specialized in the development of next generation personal wireless communication technology. For further information visit http://www.newgentel.com/
®™* Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
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