XM Satellite Radio To Broadcast Big East Conference Collegiate Football And Basketball Games
Washington D.C., February 13, 2006 -- XM Satellite Radio (NASDAQ: XMSR), the nationís largest satellite radio service with more than 6 million subscribers, announced today that it has signed a long-term agreement with The BIG EAST Conference. The BIG EAST sponsorship provides XM with the exclusive satellite radio broadcast rights to the BIG EAST Menís and Womenís Basketball Championships along with select regular season games during football and basketball season. As ďThe Official Satellite Radio Service of The BIG EAST Conference,Ē XM will have marketing rights to all BIG EAST Championship events, and promotional use of the BIG EAST marks, media and other proprietary marketing assets. Nelligan Sports Marketing, Inc., who represents the official BIG EAST Sponsorship Program, brokered this agreement for the Conference.
ďNot only is XM Satellite Radioís new partnership with the BIG EAST Conference an outstanding way for fans to follow their favorite BIG EAST teams throughout the year, regardless of where they call home, it also provides opportunities for XM to further expand our subscriber base and extend our lead as the nationís largest satellite radio provider,Ē said Kevin Straley, vice president of talk programming for XM Satellite Radio.
ďXM Satellite Radioís commitment to college sports is extraordinary and we are truly pleased to welcome XM to the BIG EAST Family,Ē said Mike Tranghese, BIG EAST Commissioner. ďThis partnership gives BIG EAST fans throughout the country the opportunity to follow their teams, especially during our Basketball Championship Tournaments in March.Ē
XM will begin broadcasting BIG EAST Conference games on February 15 at 7:30 p.m. ET on XM Channel 200 when the University of Pittsburgh Panthers take on the Providence College Friars. Additional XM broadcasts include:
* February 22, 9 p.m. ET, XM Channel 200 - DePaul vs. Louisville
* March 1, 7:30 p.m. ET, XM Channel 200 - St. Johnís vs. Villanova
XM also will broadcast complete play-by-play of The BIG EAST Menís Basketball Tournament beginning March 8. A complete schedule for all BIG EAST Conference games broadcast on XM, including tournament games, is available online at http://www.xmradio.com.
About The BIG EAST Conference
Since the BIG EAST Conference was formed in 1979-80, the league has experienced a steady evolution into one of the nationís leading athletic and academic conferences. BIG EAST sports attracts followers in the nationís largest media markets including New York, Chicago, Philadelphia, Boston, Washington, D.C., Tampa, Milwaukee, Pittsburgh, Cincinnati and Hartford. More than 400 BIG EAST athletes have earned All-America recognition and dozens have won individual NCAA national championships. Member institutions of the BIG EAST include Cincinnati, Connecticut, DePaul, Georgetown, Louisville, Marquette, Notre Dame, Pittsburgh, Providence, Rutgers, St. Johnís, Seton Hall, South Florida, Syracuse, Villanova and West Virginia.
About XM Satellite Radio
XM is Americaís number one satellite radio service with more than 6 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XMís 2006 lineup includes 160 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, childrenís and entertainment programming; and 21 channels of the most advanced traffic and weather information.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 140 different vehicle models for 2006. XMís industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radioís service, the Companyís dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.ís Form 10-Q filed with the Securities and Exchange Commission on 11-7-05. Copies of the filing are available upon request from XM Radioís Investor Relations Department.
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