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BenQ Projector Ascends to Top Spot in China


Taipei, Taiwan. – In a performance bucking the trend of the sluggish market, sales of BenQ projector in the Chinese market jumped 60% year-on-year in the first quarter of 2009, boosting its market share to 14.6%, the highest, according to Futuresource Consulting, a major market research firm.

BenQ overtook Japanese rivals to obtain the championship title, representing a major victory of a brand from Greater China in the projector arena. Hank Horng, President of BenQ China, reported that the company will march towards the goal of 20% share, capitalizing on the dynamism of its recent gains.

The feat has been achieved, thanks to the company’s aggressive policy seeking development, not only survival, in a sluggish market brought on by the outbreak of global financial tsunami in the second half of 2008. It contrasts sharply with the practices of other brands, which have successively toned down their strategies, in order to weather the unprecedented winter of the market.

In order to achieve the goal, BenQ has continually rolled out new products over the past half a year to cater to the needs of customers in different market segments, consolidating its lead in mainstream sector with high-end product lineup, while offering value-for-money models to sustain its competitiveness in the entry-level segment, with its product lineup covering the different market niches of public entertainment, personal briefing, small meeting venue, classroom, medium meeting venue, public display, and home theater.

Moreover, BenQ has supplemented its quality products with five-star services, winning compliments for BenQ projectors from growing numbers of consumers. As a result, BenQ projector returned to the list of top three in the Chinese market in the fourth quarter of 2008, climbing further to the top spot in the first quarter of 2009. BenQ projector has come under the limelight on its own merit in the market.

After years of effort, BenQ has muscled into the camp of leading brands in the world’s projector market. As a leader of innovative technology, BenQ has spared no effort in seeking the truthfulness of color and visual comfort for its projectors. Since the rollout of its proprietary color matching technology in 2004, BenQ has never let up its development pace to score continuous improvement in its projects in the aspects of color hue, color saturation, and color intensify. Plus improvement in high brightness, short throw, and quietness, BenQ projectors are capable of producing pictures touching the innermost chord of viewers.

Horng pointed out that BenQ has preliminarily completed differentiated market deployment in China, via the strategy of application innovation and market segmentation. In the future, in addition to further widening its lead, BenQ will step up its development of key markets, notably the markets of government procurement and education, two of the four major traditional markets (the other two are commerce and household). In 2009, the company has made major gains in several major public biddings for projectors. For engineering projects under the auspices of the widely noticed “sharing of cultural and information resources” program, for instance, BenQ recently won the major bidding project of 3,000 more projectors in Guizhou, China, underscoring the solid strength of BenQ projector family and strengthening the company’s confidence to maintain its championship status in the second quarter.


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