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AOL and Philanthropy Project Launch Philanthropy Feature on AOL News


Content Highlights Giving, Volunteering and America’s Generosity

New York, NY . – AOL’s MediaGlow announced a new feature on AOL News that provides information and news about philanthropic efforts across America, as well as the latest scientific information and advice about the benefits of living a philanthropic lifestyle. The feature,, created in partnership with Philanthropy Project, is the latest in a series of AOL News launches across various special-interest areas that deliver top-quality breaking news. MediaGlow,, is AOL’s publishing unit.

A proprietary feature of the philanthropy news site is the GlowMeter,, a quiz that reveals users’ philanthropic “colors” and matches them to GlowMates -- others who are participating in like-colored philanthropic efforts in the users’ communities.

“AOL has always been committed to helping the community, and through this new feature, we can provide users with a direct link to their own community and philanthropic news across the country,” said Marty Moe, Senior Vice President, AOL MediaGlow. “By partnering with Philanthropy Project, we are providing an entertaining, interactive and engaging place for helping others in need and to learn about people who are truly making a difference in America. This provides a forum for users to connect with others to discuss philanthropic news and for advertisers to reach those who are committed to making a difference.”

“Philanthropy is not just for the rich and famous,” said Dr. Michael Guillen, Chairman and President, Philanthropy Project. “We are thrilled that AOL News has helped us build this fabulous gathering place on the Web where ordinary people will find all the news, inspiration, camaraderie, and tools they need to be philanthropists in their communities and to enjoy the happier, healthier, longer life that is now proven to come with making philanthropy a part of their daily routine.”

At launch, the site will highlight 11-year-old philanthropist Zach Bonner, who is walking 668 miles, from Atlanta to the White House, to rally support for homeless kids in America and youth volunteerism. Visitors will be able to track Bonner every step of the way through GPS technology and video feeds from the walkathon. In 2005, Bonner founded the Tampa-based Little Red Wagon Foundation, He is the basis of an inspiring, family movie being produced by Philanthropy Project, the script for which is being written by award-winning writer Patrick Sheane Duncan, who also wrote “Courage Under Fire” and “Mr. Holland’s Opus.”

AOL News’ philanthropy area is a place for consumers to stay informed about philanthropic news and find practical tips for how they can make a difference in their own lives by making a difference in the lives of others. In addition to the GlowMeter quiz, the site includes:

* Weekly “Give & Glow” video series, featuring original short films produced exclusively for Philanthropy Project by some of America’s best and brightest young filmmakers;
* The latest philanthropy news from across the country served up in twelve different “colors,” enabling users to completely customize their site experience.


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