Thomson Reuters Powers Multimedia Experience on BlackBerry Smartphones
New York and London – Thomson Reuters launches new mobile application for BlackBerry® smartphones to better serve its audience of global, on-the-go business professionals. As part of its commitment to multimedia, the organization has been investing in the mobile space since the late 1990s, experimenting with product development and monetization models.
“We learned a lot of lessons over the last two decades – the most important of which is to focus on customizing the experience for the end-user,” said Chris Ahearn, president of media for Thomson Reuters. “With a renewed commitment to mobile solutions, we have relied on our experience to develop what our customers truly want and this is only a taste of what is to come.”
The new application for BlackBerry smartphones pulls from the depth and breadth of Thomson Reuters multimedia content including customized business news, award-winning photography optimized for the mobile device, market data by region, company profiles, and personalized stock tabs. Designed with a professional commuter audience in mind, the application also allows offline browsing.
“Rather than merely talking about innovation, we are actually putting substantial resources behind experimentation and development of new multimedia products for innovative devices and platforms”, said Ahearn. “This application is another way we provide our content across multiple platforms, enabling our business professional audience to access to Thomson Reuters content anytime, anyplace and anyway.”
The application is currently available in the English language for the US, UK, Canada and India.
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