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Motorola and Microsoft Plan to Bring More Choice To Mobile Music Fans


Seamless integration of Windows Media technologies will deliver complete music experience and redefine music discovery on Motorola handsets

BARCELONA, Spain – 3GSM World Congress - 13 February 2006 – Today at 3GSM World Congress 2006, Motorola Inc. and Microsoft Corp. strengthened their existing relationship by announcing a collaboration to integrate Microsoft® Windows Media® technologies on a number of Motorola’s music handsets, which will allow users to access content from the broadest selection of online music stores from around the world.

Motorola’s music handsets will add support for Windows Media Digital Rights Management (DRM), Windows Media Audio (WMA), the enhanced Windows Media Audio Pro codec and Media Transfer Protocol (MTP). These technologies will give consumers the maximum flexibility and options when purchasing and playing back their digital music.

Forthcoming Motorola music handsets will enable seamless connectivity to Windows®-based PCs via the USB 2.0 high-speed protocol. By supporting MTP, Windows Media Player will automatically recognize Motorola handsets and enable users to quickly and easily sync their music from their PC to their phone. Music acquired from any pay-per-download or subscription store using Windows Media technology will transfer and playback on Motorola handsets.

In addition to making Motorola handsets interoperable with PCs, Motorola and Microsoft plan to provide mobile handset offerings that are tailored for discovering and acquiring music over an operator’s 3G network. Incorporating the efficient encoding capabilities of the WMA Pro codec, this rich music offering will provide operators with handsets optimized for efficient music downloads* over a 3G network. Consumers will also benefit from quick and easy access to high quality music on the go.

“Our relationship with Microsoft is about making the mobile world seamless with the desktop world and allowing consumers to experience music wherever and whenever they want,” said Richard Chin, corporate vice president Global Product Marketing at Motorola. “Building on our existing relationship, this expanded collaboration can further enrich the mobile music experience and expand the mobile music offering to our operator alliances and consumers.”

“Combining Motorola’s wireless handsets with Windows Media technologies will significantly advance the mobile music experience,” said Amir Majidimehr, corporate vice president Windows Digital Media at Microsoft. “Motorola’s upcoming handsets with Windows Media will offer consumers and operators worldwide the widest range of high fidelity, no-compromise music choices.”

Motorola began shipping Microsoft technologies on select handsets in 2005, and plans to offer Windows Media-enabled music experiences on multiple handsets worldwide in the second half of 2006. Support for over-the-air delivery capabilities and WMA Pro is expected to follow suit in 2007.

Motorola is showcasing its products and innovations at Booth A07, Hall 8, at the 3GSM World Congress in Barcelona. More information about Motorola at 3GSM is available at

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
*Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.

Microsoft, Windows Media and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. All rights reserved. © Motorola, Inc. 2006.


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