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MegaMuza - music service hosted by Ericsson for Polish operator Polkomtel SA


Monday, February 13 2006, Ericsson (NASDAQ:ERICY) delivers mobile music to Polkomtel SA, operator of the Polish Plus GSM mobile network. MegaMuza, the music service of Polkomtel SA, aims to deliver music from all major record labels as well as from numerous independent labels to 9 million Plus GSM subscribers.

The variety of content is a distinctive feature of the service: mono- and polyphonic ringtones, real tones, mobile handsets graphics and artist news. Music videos and a huge selection of full-length tracks from major labels will be added this year. MegaMuza is available to Plus’ customers on internet:, as well as on operator’s WAP portal.

MegaMuza was created in cooperation with Ericsson, which took responsibility for Plus’ music platform development, digital rights management, integration, hosting, content aggregation and content management.

“We are happy to manage Polkomtel’s music offering, and we are very pleased that all major labels have decided to be part of the service,” says Lars E. Svensson, President of Ericsson Poland. “MegaMuza enabled Plus’ customers to benefit from the highest-quality music services.”

“Plus is aware of the huge potential of mobile music. Development of mobile terminals is not only connected with new mobile services (e.g. MMS, PTT), but also with expanding their functionalities to camera and music player” said Miroslaw Bielicki, Polkomtel SA Board of Directors Vice-president. “Due to larger availability of such telephones we look forward with optimism to mobile music sales potential. The cooperation with Ericsson on MegaMuza ensures accomplishing our goals.”

Ericsson’s personalized music service is utilized by more mobile operators than any other in the world.

The hosting solutions for enablers, content and applications are part of Ericsson’s industry leading managed services offering. Ericsson offers the operators mobile services, including world-class content, within five different categories - music, multiplayer gaming, video and multimedia subscriptions and downloads.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

About Polkomtel
Polkomtel SA is the operator of Plus GSM mobile network launched in 1996 and available to 99% of the population of Poland on 98% of the country’s territory. Currently the network has over 9m users. Since the beginning of its operations Plus GSM has been a pioneer in launching on the Polish market state-of-the-art technological and data communication solutions. Plus GSM customers were the first in Poland to have access to high speed data transmission (HSCSD) and packet data transmission (GPRS and EDGE) as well as a full range of services based on advanced mobile technologies, including UMTS. Plus GSM network offers the most extensive at present 3G technology coverage in Poland. Plus GSM is the leader of business mobile telephony in Poland. Its customers include enterprises and institutions which are major players in the Polish economy.

About Ericsson’s Managed Services offering
Ericsson has the telecom industry’s most comprehensive managed services offerings, ranging from designing, building, operating and managing day-to-day operations of a customer’s network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has officially announced more than 60 managed services contracts with operators worldwide since 2002. In all current managed services contracts, excluding hosting, Ericsson is managing networks that together serve 53 million subscribers worldwide.


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